Food and Beverage Management, Third Edition
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Product Description
Product Description
Food and Beverage Management 4e provides a complete introduction to this vital area of hospitality management.
Now in its fourth edition, this best-selling text has been completely revised and restructured to reflect current practice and teaching and includes updated information on all areas, especially technology, operations and staffing issues. Each chapter has a user friendly structure including aims, exercises and further study hints.
Food and Beverage Management 4e is the introductory bible for people entering food and beverage management studies or practice.
* What is quality and how to manage it
* Getting started in the restaurant business
* Menu planning
* Food and beverage operations and control
* Staffing issues including recruitment and turnover
* Marketing including public relations and merchandising
* Trends and development including franchising and environmental issues
* Real-life cases from industry leaders, including practical examples and illustrations to clearly explain the critical points raised
* Fully revised and updated with new material relating to food and beverage management operations and technology
* Support from online lecturer material with PowerPoint slides, solutions to exercises, extra case studies and web links
Now in its fourth edition, this best-selling text has been completely revised and restructured to reflect current practice and teaching and includes updated information on all areas, especially technology, operations and staffing issues. Each chapter has a user friendly structure including aims, exercises and further study hints.
Food and Beverage Management 4e is the introductory bible for people entering food and beverage management studies or practice.
* What is quality and how to manage it
* Getting started in the restaurant business
* Menu planning
* Food and beverage operations and control
* Staffing issues including recruitment and turnover
* Marketing including public relations and merchandising
* Trends and development including franchising and environmental issues
* Real-life cases from industry leaders, including practical examples and illustrations to clearly explain the critical points raised
* Fully revised and updated with new material relating to food and beverage management operations and technology
* Support from online lecturer material with PowerPoint slides, solutions to exercises, extra case studies and web links
About the Author
Senior Lecturer in Hospitality and Tourism Management, Programme Leader MA International Hotel and Restaurant Management, London Metropolitan University
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
Few quality books are available for hospitality & catering courses. This is the best one i have bought, full of really useful information. It has increased my knowledge of the subject a great deal. I hope it helps you as much as me!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
1 of 1 people found the following review helpful
Content is OK
22 Sep 2009
Format:Paperback|Amazon Verified Purchase
Content is OK. Examples not relative to the US consumer trends.I wish I had known that first. I would like to see a US comparison for consumer trends or at least reference websites that provide similar information for other countries or regions. There is no student support website available therefore no PPT slides,and practice quizzes.
Not great
28 Feb 2012
Format:Paperback
I cant believe how weak this book is, I was expecting much more. If you have been a waiter for years and havent studied management, well this is your book, but if you have a degree in hospitality management then dont buy it and instead go back to your notes from Uni that are more valuable.
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