The ability to identify and then take opportunities marks out a successful business from the rest. PLAN-IT Marketing Plan provides a comprehensive marketing package drawing on the extensive blue chip expertise of Durham Associates. With the planning, organisation and expert advice of this programme, you will be able to quickly and clearly identify your key business opportunities and put together a targeted marketing plan to make the most of them. PLAN-IT Marketing Plan not only allows you to create a plan for your company but also for your specific products, brands and strategic business units. You can evaluate past plans, create records and carry out analysis of current and future aims of your company and those of your competitors.