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Focus Groups: A Practical Guide for Applied Research [Plastic Comb]

Richard A. Krueger , Mary Anne Casey
5.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: £47.99
Price: £42.06 & FREE Delivery in the UK. Details
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Book Description

17 Dec 2008 1412969476 978-1412969475 Fourth Edition
The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.

Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.

This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.

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Focus Groups: A Practical Guide for Applied Research + Focus Groups as Qualitative Research (Qualitative Research Methods) + Doing Focus Groups (Qualitative Research Kit)
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Product details

  • Plastic Comb: 240 pages
  • Publisher: SAGE Publications, Inc; Fourth Edition edition (17 Dec 2008)
  • Language: English
  • ISBN-10: 1412969476
  • ISBN-13: 978-1412969475
  • Product Dimensions: 22.9 x 19.3 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 32,018 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


"The best 'How To' focus groups book on the market." (Jay Rayburn Adoption Reply Card 2009-05-01)

"The appearance of this timely new edition is likely to prove useful to a wide spectrum of potential users, including educators and students as well as researchers, planners, and evaluators in diverse fields of governmental operations, healthcare administration, education, and nonprofit organization management. Krueger and Casey have successfully provided users across many fields with exactly what the title describes: a practical guide for applied research." (Robert G. Brunger The Canadian Journal of Program Evaluation 2010-01-04)

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.

Inside This Book (Learn More)
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By Ian Howlett VINE VOICE
Format:Plastic Comb
Length: 0:40 Mins
A few personal observations on how this book helped me with my recent focus groups, the first I've ever done.
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5.0 out of 5 stars Excellent guide to Focus Groups 21 Jan 2013
Format:Plastic Comb|Verified Purchase
Needed the book to help with some planning over the weekend. It arrived on Saturday morning and my paper was complete on Monday morning. Great guide and I would recommend it to anyone in research as an aide-memoire or simply to get your thoughts all aligned!
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5.0 out of 5 stars Highly Recommended 12 Jan 2010
Format:Plastic Comb
A very readable and practical book. The advice and tips given are certainly from someone who has vast experience planning and running focus groups.
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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  10 reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Focus Group 15 May 2009
By Majdi Quttainah - Published on
Format:Plastic Comb
This book is an excellent guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to ask questions. I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.
1 of 1 people found the following review helpful
4.0 out of 5 stars Came quick! 13 Feb 2013
By Sara D Cales - Published on
Format:Plastic Comb|Verified Purchase
This is a very basic level book about focus group research but it's very easy to read and understand. If you are looking for something to guide you in formulating a focus group this book will definitely help.
1 of 1 people found the following review helpful
5.0 out of 5 stars Practical Guide to Focus Groups 4 May 2011
By Elizabeth T. Smith - Published on
Format:Plastic Comb|Verified Purchase
The best way to learn how to run focus groups is by apprenticing with an experienced master who is willing to teach you everything s/he knows. Failing that, read this book.

This delightfully straightforward manual tells you what you need to know to conduct solid focus groups. Unlike many research methods books, these authors use plain English and transparent language. It provides an especially good section on data analysis that I've read a number of times and continue to learn from. The authors also teach workshops on focus groups that are well worth attending if you can.

Some researchers see focus groups as a lazy or inadequate method of research. I'd argue that focus groups answer some questions that cannot be answered in any other way. The method is one of a number of valuable tools that belong in every qualitative researchers bag of tricks.
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Book 18 Jan 2010
By Johana Wilson - Published on
Format:Plastic Comb|Verified Purchase
I purchased this book prior to taking a class on focus groups with the authors. I found the book was written in a manner that was both clear and informative. Information in the book provides the necessary background and detail to understand focus groups. The authors are experienced moderators with many jewels of wisdom to share which are found in this book. This one is a keeper!
3 of 4 people found the following review helpful
5.0 out of 5 stars Seminal text 5 April 2013
By Crystal - Published on
Format:Plastic Comb|Verified Purchase
If you are a researcher wanting to run focus groups and you do not own this book, I don't know that I trust you as a researcher.
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