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Focus Groups: A Practical Guide for Applied Research Paperback – 23 Mar 1994


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Product details

  • Paperback: 272 pages
  • Publisher: SAGE Publications, Inc; Second Edition edition (23 Mar. 1994)
  • Language: English
  • ISBN-10: 0803955677
  • ISBN-13: 978-0803955677
  • Product Dimensions: 21.6 x 14.1 x 1.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 341,968 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner." 

(Judith Berkowitz)

"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start." 

(Nursing Times)

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard." 

(Richard A. Krueger & Mary Anne Casey From Preface) --This text refers to the Hardcover edition.

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

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35 of 35 people found the following review helpful By A Customer on 23 May 2002
Format: Plastic Comb
I bought this when tasked with designing and running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life!
It is a superb, 'hands-on' guide which details all the practicalities of designing focus groups, running them successfully and analysing the results effectively. It is clearly based on years of experience and offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group.
This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations and vague 'concepts' with no practical application.
Cheap at twice the price.
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4 of 4 people found the following review helpful By carolina on 13 Oct. 2008
Format: Plastic Comb
Very, very good.

Having previous experience in psychotherapeutic groups, I needed to carry out focus groups for the first time in my MSc research. This book has been great help. Written in lay language and common sense, very well structured, covers all important areas and is packed with plenty of tips, hints adn checklists.

Although it is not written exclusively for the health sector, but for all types of focus groups (marketing research, education, health, etc), it is honest and can be used by researchers in all fields- it keeps it quite neutral.

Other books I have on qualitative research are too theoretical (just the stages of a focus group session, etc), this one goes straight to reality and practical issues with experience-based advice.

Very easy to use and read. If you have no experience in focus groups and need to learn with a hands-on book that will make you feel more confident and ready, i would totally recommend Krueger's book.
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3 of 3 people found the following review helpful By Siobhan Pender on 6 Jun. 2010
Format: Paperback
I found this book very useful in helping me to plan and deliver three focus groups I have carried out as part of my MSc dissertation. It is a straightford text, and I enjoyed reading it as it was free from complicated jargon. The chapters are clearly defined. It is a must for anyone who is a Focus group novice.
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By Clara on 9 July 2010
Format: Plastic Comb
This book illustrates what focus groups are about. It explains how to plan and how to organise them to get the best results for your research. It also takes the reader through analysing results and reporting. Overall an interesting introductory and explanatory guide to using focus groups as a research tool.
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By Kish on 18 Jan. 2009
Format: Plastic Comb
Practical, easy to read and use, and useful for both those with or without experience in this activity. Even has some visuals to help you understand or smile. Recommended!
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