Recalling it has straightened me up on many occasions. Although it could do with updating in the digital age, the research and analysis about the importance of focus is massively persuasive and becomes increasingly compelling as its many case studies are rigorously explored.
You must stand for somthing in the mind of the consumer if you want to win. Focus is about identifying what that is, sarcrificing everything else and going for it. I really liked the audio. I have given it to all my clients.