by Al Ries
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by Al Ries
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by Jim Collins
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival by Al Ries |
by James C. Collins
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Product Description
Using examples from many companies, this guide to management shows how the path to success comes not from expanding into new lines but from focusing a corporation on what it does best. It shows managers how to get back on track and predicts the kind of corporate thinking that is destined to fail.
Using examples from many companies, this guide to management shows how the path to success comes not from expanding into new lines but from focusing a corporation on what it does best. It shows managers how to get back on track and predicts the kind of corporate thinking that is destined to fail.
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