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Flying Off Course IV: Airline economics and marketing [Hardcover]

Rigas Doganis
5.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: 120.00
Price: 115.52 & FREE Delivery in the UK. Details
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Book Description

17 Dec 2009 0415447364 978-0415447362 4Rev Ed

The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines.

Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, ‘open skies’ , air cargo economics, charters and new trends in airline pricing.

It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry.

The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author’s hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.


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Product details

  • Hardcover: 352 pages
  • Publisher: Routledge; 4Rev Ed edition (17 Dec 2009)
  • Language: English
  • ISBN-10: 0415447364
  • ISBN-13: 978-0415447362
  • Product Dimensions: 18.1 x 25 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 3,259,582 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

The systematic and concise approach of this book makes it very enjoyable for readers learning the A to Z of airline economics, as well as developing a deeper understanding of this vibrant industry. Flying Off Course is a thought provoking book that should be essential reading for anyone interested in the airline industry.

  • Dr Fariba Alamdari, Vice President of Boeing Commercial Airplanes

Flying off Course captures perfectly the complexity of international aviation and the state of the industry. Only someone with an intimate knowledge of airlines could have produced a book of this range and depth, covering everything to do with the economics of flying – from the cyclical nature of the business to the role of technology, from the regulatory environment to product planning, and from demand forecasting to fare pricing.

  • James Hogan, Chief Executive Officer, Etihad Airways

Doganis once more lifts the bonnet of the international airline industry to examine its workings in detail, with the expertise of a seasoned insider. Relevant and essential reading for anyone interested in why this unique industry continues to generate tremendous consumer value yet at the same time destroys shareholder value

  • Brian Pearce, Chief Economist at IATA

Reading Flying Off Course is like going through a dedicated refresher course on our business followed by a profound discussion of its latest challenges. A must read to anyone involved in this amazing industry.

  • Fernando Abs da Cruz Souza Pinto, President Air Portugal

Because it covers so many aspects of airline economics and marketing, it should be on the desk or in the bookcase of every airline or airport executive, whatever their own area of expertise

  • Air Transport News

About the Author

Rigas Doganis is a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author of The Airline Business and The Airport Business, also published by Routledge.

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5.0 out of 5 stars 5* Recommendation 13 Dec 2011
Format:Paperback|Verified Purchase
I used this book in my first year of Uni and so I invested in this in my 2nd year. It is extremely useful if doing a transport degree or wanting to know more about the industry. The author breaks down the information into sizeable chunks so that the reader is able to understand the information.
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5.0 out of 5 stars excellent book updated 29 May 2010
Format:Paperback|Verified Purchase
I have previous editions of this book and am very pleased with the fourth edition which contains much new information on the industry. Doganis is an author with great credibility and this book is well written and easy to follow.
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5.0 out of 5 stars Very useful book 23 Feb 2010
Format:Paperback
This book deals which what could be a very dry subject however it has been written in such a style that makes it very readable. This latest edition to the excellent series of books written by Doganis explores current factors affecting the operation of airlines and a new edition to the book is a section dedicated to low cost carriers which is essential reading given the rising number of airlines operating low cost models. An essential read for anyone who is studying aviation marketing or economics.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  1 review
5 of 7 people found the following review helpful
3.0 out of 5 stars Interesting treatise of a boring subject 31 Dec 2011
By CFI Esq. - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is the required text for Advanced Aviation Economics in the MBA program at Embry-Riddle Aeronautical University. Doganis applies the tedious study of microeconomics specifically to the airline industry. My only complaint is that for an industry which changes everyday, the data are somewhat stale. Hence, my three star rating. Although there is a smattering of 2009 facts in the book. However, the book should have a yearly update. Fortunately, there is a great deal of supplemental data available free of charge from a multitude of airline industry websites.
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