It's hard to imagine two more happening babes than Floetry singer Marsha Ambrosius and emcee Natalie Stewart, a.k.a. the Songstress and Floacist. The UK duo's Floetic
debut has it all--smooth R&B, soulful jazz, hip-hop, spoken word, supple ballads and a warmth that cradles the listener from beginning to end. In short, it's exquisitely, decidedly feminine. The pair occasional raise the roof with sizzling rhymes and beats, but they clearly place a premium on vibe, evident in Floetic
's mostly chilled, after-dark feel.
Jill Scott and Michael Jackson have already benefited from Floetry's deft songwriting; Jacko covered Floetry's "Butterflies" on his Invincible disc. A demo version of that song is included here, but that's the least of the bounty. "Hello" is pure honey, with the women's silky voices braided in harmony while the dreamy, gently gurgling "Sunshine" is like a soundtrack to a daydream. Comparisons abound (Lauryn Hill-meets-Dionne Warwick as scored by a blunted De La Soul maybe?) but perhaps the best description of Floetic yet unearthed is "sass and soul". At almost 70 minutes long it's a steal. --Kim Hughes
"If you havent heard the word about the Floetry sh**", you'd pretty much have to be living on another planet, considering the numerous awards they have recently won or been nominated for. The list includes the prestigious Grammy's and more recently in the UK, The Mercury Music Prize and MOBO. With these countless accolades to their name Floetry can do no wrong. Not bad for two South London girls.
Now signed to DreamWorks, Floetic is the debut album and overall it doesnt disappoint. It has all the right ingredients for that familiar neo soul Philly sound, but with an added UK twist. Fusing spoken word with soulful vocals, the duo, consisting of Natalie Stewart (the floacist) and Marsha Ambrosisus (the songstress) describe their sound as "Poetic delivery with a musical intent".
"Floetic", the first release, lets you know just who and what these girls are about with a funky soul beat and a catchy hook, this tune easily constitutes a decent head nodder. The smooth seductive Jazzy feel of "Say Yes" superbly compliments Marsha's sweet harmonizing vocals, definitely a must have for any romantic night in. Other noticeable sexy ballads include "Hey You", "Getting Late" and "Sunshine". On a more upbeat note tracks like, "Fun" and "Mr Messed Up" switch up the vibe effectively on what could have been a monotonous slow soulful album.
Floetic attempts to guides us on an emotional roller coaster journey, one that deals with the universal themes surrounding relationships, and self- motivation. Speaking to us on a poetic level, Floetry's essence is all about being that strong independent but sensitive woman.
Although Natalie's delivery is at times questionable, hats must go off to her for her impressive narrative, there is however some danger of it becoming a little formulaic. Nevertheless her unquestionable talent and passion for music is clearly evident and makes for a refreshing change. The girls are also talented and respected songwriters, having penned numerous songs for artists including Jill Scott, Bilal, and of course not forgetting Michael Jackson (Butterflies). It really doesnt get much bigger than this!
Ms Stewart and Ms Ambrossius are determined to make their own distinctive mark in this game and judging by the level of success they have already achieved, I'd say it's already in the bag - So if you dont know by now, then get to know! --Buki Bakare
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