It's tiny, sturdy, ultra-portable - you can stick it in your handbag or pocket - and absolutely idiot-proof to use. I love that you don't need any other bits of stuff - no wires, no cables, no chargers, no nothing. Takes great movies, or at least great enough movies for most home users' needs. I love mine and use it every day, as opposed to bringing out its complicated, fiddly predecessor once in a blue moon. NB if you use a Mac and want to edit your films in iMovie08, you'll need QuickTime Pro. If you're happy to edit using the Flip's inbuilt software, you're ready to go straight out of the box.