This is the latest in a long line (no pun intended, honestly) of this kind of lead that we have bought over the past decade. In typical German fashion (why can't all UK manufacturers do it too?) the design and quality of manufacture improves with each passing year. You won't get better - until next year, when they will probably have improved it further. These leads die when the retracting mechanism gets clogged up with dirt and starts to jam; this one feels as if it will function properly for a long time before this happens. By the way, longevity is improved if you lock the lead in the extended posotion and dry it over a radiator whenever you have used it in wet conditions. Also, clean and dry the lead from time to time before retracting it.