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Flash to the Core: An Interactive Sketchbook Paperback – 24 Jul 2002

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Product details

  • Paperback: 352 pages
  • Publisher: New Riders; 1 edition (24 July 2002)
  • Language: English
  • ISBN-10: 0735712883
  • ISBN-13: 978-0735712881
  • Product Dimensions: 22.9 x 17.8 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 760,180 in Books (See Top 100 in Books)

More About the Author

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Product Description

From the Back Cover

Coverage is not critically tied to a particular rev of Flash. Flash- An Interactive Sketchbook is about the creative process and what someone like Joshua Davis can teach the world about taking Flash design and development to new extremes. The book is thoughtfully designed and in four color. Part one (~75 pages) is all about Joshua Davis, the artist- his philosophies, his approach to Flash workflow, how he works with clients, how he explains and explores the world around him through his creative approach to Flash web design, animation and motion graphics. Part two (~175 pages) is about the work itself- 12 Flash-based projects Joshua has created in the past year. Some of these have won awards, others have been nominated for awards. Each project is a narrative and deconstruction, with the code used in the project included and explained. This book is for all the people who are past using books that review the Flash menu bars. A large and growing audience wants to learn advanced Flash techniques from the best in the business. No other book can do this quite like Flash- An Interactive Sketchbook.

About the Author

Joshua Davis helps create some of the most head-turning web sites in the world, and is one of the few people with legitimate claim to being called 'genius' in web design today. Joshua was just named one of the Ten Most Creative People by the IPPA. He is a professional designer and creative thinker, and spreads his time working with clients, traveling the world speaking at design seminars, and building his own creative projects.

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Drew Coster on 8 May 2003
Format: Paperback
I really enjoyed reading this book and the introduction itself was worth the money - red food colouring... interesting.
Anyway, this book isn't really a tutorial type book - do this, then this, then this etc - although it does have many really good, real world, code examples it it - no, I found this book actually helped me get an idea of how an accomplised new media designer works. In some ways this book is like Hillman Curtis' book MTIV but with code.
If you want to learn to work smarter, or are just starting out get this book - it will help you get a grip on the basics and also show you a few new tricks that are pretty cool.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 18 reviews
9 of 9 people found the following review helpful
A different (and much needed) view on Flash design 19 Oct. 2002
By A. Tsurukame - Published on Amazon.com
Format: Paperback
I love any book that makes me rethink my methods and views on a particular subject and in this case, it's Flash. In this book you get a glimpse of how Flash wizard Joshua Davis approaches Flash design and also his views on Art on the Internet in general. This is the key to enjoying the book. If you want his thoughts on Art and Flash, then you'll enjoy it. If you're looking for an indepth instruction manual to create the next Praystation, look elsewhere.
While this book doesn't contain any super-advanced code, it is important for anyone who wants to know some of the building blocks on how to start making sites like Praystation. The sections on the "perfect fade" and other actionscript widgets, really made me rethink how I approach coding such simple flash objects. He places emphasis on "elegant" code that is, to quote the book "simple and yet robust". Also equally important is how Davis prepares his workplace. He has a well thoughout system for organizing creative assests in Flash that I've tried to adopt.
For me the best parts were reading on how he finds inspiration for his artwork, namely from Nature. It's made me realize to look for inspiration not just on the web, but everywhere -- outside my window, while walking to the post office. etc.
While not perfect, I would have like to seen more case studies to get a deeper insight into he's methods. Not just necessarily his actual code, but just more of his approaches and problem solving methods. If you're looking for tons of code, look elsewhere, this is "sketchbook" about Davis and Flash, with some design theory, funny anecdotes and bit of code thrown in. If you are designer someone who wants to rethink a bit about how to make Flash art, check it out. Here's to hoping he writes a sequel.
If you're a beginner, I'd recommend the Friends of Ed "Foundation Flash MX Actionscript" book in addition to this. Do the schoolbook learning through the Foundation book and then read the Davis' book before bedtime to ground yourself and to find inspiration.
8 of 8 people found the following review helpful
For All Of You Intimidated Flash Designers 22 Feb. 2003
By Evan C. Backes - Published on Amazon.com
Format: Paperback
I spent quite a bit of time researching which books to buy when I decided to wanted to learn Actionscripting. For many graphic designers/web designers it is pretty intimidating to learn Actionscripting. If you know anything about Javascript, then you'll feel right at home.
So I bought Joshua Davis' book alongside Phillip Kerman's "Actionscripting in Flash MX." Joshua's book is indespensable. It is very easy to read and I guarantee you will have that moment of clarity where things just start to make sense and the intimidation eases up. Kerman's book is also great because it is very technical and is a very complete resource. However, Davis' tutorials allow you to achieve results in the best and most efficient manner. Just imagine someone using the app for so many years and divulging all his little secrets. That's kind of what it's like.
I highly recommend this book for the beginner Actionscripter, but I also recommend a more complete resource to really accomodate it.
5 of 6 people found the following review helpful
One of the best actionscript titles out there 19 Aug. 2002
By c moore - Published on Amazon.com
Format: Paperback
I was anxiously waiting for this book the moment I saw the companion site.
Being a designer and not a developer, this book covers exactly the kind of actionscript tricks I need to make great looking flash sites.
But more than that because Josh Davis pushes you to try more than just what he shows. You are given the power to take the basics and run with it.
It's also a good book for all the kinds of advice you normally have to find out on your own. Things like how to structure movies, when to use actionscript or tweens. And lots more tips to create smooth animations and interactions.
Thanks Josh, for writing such a great book.
2 of 2 people found the following review helpful
Good, but not enough. 25 Aug. 2002
By A Customer - Published on Amazon.com
Format: Paperback
If you are a beginner, this is definitly one of the best books for you. If you are at an intermediate level, you will still get something out of it, and even if you are at an advanced level you will walk away with some thoughts and ideas that might be of value to you. It is well written, and takes a less technical approach to explaining actionscript. If I would have had this book a long time ago I woudl have been able to get started in no time. The book not only teaches actionscript, but more importantly teaches how to approach and use , which in my eyes is more important than anything. I have never seen a book, make actionscript so simple, YET on the other hand my biggest issue, and reason why I gave it a lower rating, is that fact that I am paying top dollar to read about partially outdated material. The action script is not new nor innovative, which is something I would expect from Joshua. The book reads very fast, but only because it doesn't have as much content as it should. You'd think with all the things Joshua has to say, the book should contain much more content.
4 of 5 people found the following review helpful
A great start for those new to actionscript 4 Mar. 2003
By M2J - Published on Amazon.com
Format: Paperback
After a great deal of searching and online research I found a great article on a British website that mentioned two of the best flash actionscript books available today; Flash to The Core, and Actionscripting in Flash MX by Kermann.
My recommendation is - get them both.
If youre like me and have been using flash for lame animations without ever even glancing at the actionscript window then Flash to The Core is the place to start. The language is laid back and easy to follow, the examples are excellent, and the website has all the open source examples to tear apart if you get completely lost.
My only complaint which kept this book from the coveted 5 star rating was the price to content ratio. The book is only about 3/4" thick and for the [$$$] I paid an inch or two of material would be nice.
But beyond that this book opened my eyes to everything that Ive been missing out on and I am now on the road to being an actionscript junkie. Once you get through this book I suggest moving onto Actionscripting in Flash MX by Kermann. It is cheaper! and thicker! and goes into more technical detail while still giving the user projects and examples to follow.
Once youve gotten through these you can move onto something like one of the actionscripting books from O'Reilly Publishing. But starting with one of those phone books of code will leave beginners totally confused so wait till you read the first two.
I also recommend getting and reading The Elements of User Experience by Jesse James Garrett. This will teach you have to follow some simple rules to making sure that people can actually USE your site once you make it.
Thats my 2 cents.
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