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The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
 
 
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The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market [Paperback]

Joe Mansueto , Pat Dorsey
4.7 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons; Reprint edition (1 Feb 2005)
  • Language English
  • ISBN-10: 0471686174
  • ISBN-13: 978-0471686170
  • Product Dimensions: 23.1 x 15.3 x 2.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 64,124 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Pat Dorsey
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Product Description

Review

Not long ago, MagicDiligence reviewed Mary Buffett and David Clark′s Warren Buffett and the Interpretation of Financial Statem...... and concluded that, while possibly useful for beginners, experienced stock investors would dismiss the book as simplistic and adding nothing new. The review also mentioned that a good alternative for more experienced investors looking to add to their knowledge is Pat Dorsey′s The Five Rules for Successful Stock Investing.

Today we′ll take a look at that book. The author, Pat Dorsey, is currently the Director of Equity Research for Morningstar. Morningstar has historically been known for their 5–star scale of mutual fund ratings, but several years ago began applying the same scale to individual stocks. Since Morningstar′s focus is on durable competitive advantage, the firm′s investing philosophy correlates very well with that of the Magic Formula and of MagicDiligence. That makes the book particularly relevant and much of my stock analysis is based on techniques outlined in it. The Five Rules... is more or less a two part book. The first half deals covers the title, laying out the five rules for successful investing and then proceeding to expand on each of them. Without spoiling too much of the book, Dorsey′s five rules are:

1) Do your homework.

2) Find economic moats.

3) Have a margin of safety.

4) Hold for the long haul.

5) Know when to sell.

This first section then continues on to introduce the investor to the techniques of stock analysis. Topics covered include detailed explanations of each financial statement, the points of emphasis to look for in a good investment (such as growth potential and financial health), how to spot accounting blowups before they happen, how to value a stock, and so forth. For everyone interested in stock analysis, from 10 year pros to those just beginning to dip their toes in the market, these chapters contain invaluable and vital information. Nearly every investor will learn something new about evaluating companies and valuing stocks. One particularly valuable chapter is titled "The 10–Minute Test", which will help you quickly throw out stocks that are not worth your time, while highlighting investment opportunities that warrant additional research.

The second half of the book is equally useful. In this section, Dorsey calls upon Morningstar′s sector analysts to lay out the intrinsic moat qualities and the factors that separate good and bad companies in a variety of sectors, including Health Care, Consumer Services, Media, Banks, and so on. It′s no secret to MagicDiligence Members that some industries are inherently better investment hunting grounds than others, and this book explains why. For example, retail is generally a difficult place to invest – there are no customer switching costs, tons of competition, and constantly changing consumer trends. On the other hand, most medical device makers have very high switching costs, as surgeons are trained on one company′s products and are loathe to learn the intricacies of a competing product, unless there is a very good reason to do so.

To close this review, a personal observation. Most investors routinely cite classic investing books like Ben Graham′s The Intelligent Investor as the place to start for novice investors. I respectfully disagree. I′ve read many of those great classics, but no one book has explained the details of company and equity analysis as directly or relevantly as this book. This is one of the most overlooked investing books out there, and comes highly recommended to all investors. –The Motley Fool

Product Description

The Five Rules for Successful Stock Investing

"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless."
––Christopher C. Davis Portfolio Manager and Chairman, Davis Advisors

Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries––without paying too much for their investments.

Written by Morningstar′s Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock–related topics. Investors will profit from such tips as:
∗ How to dig into a financial statement and find hidden gold . . . and deception
∗ How to find great companies that will create shareholder wealth
∗ How to analyze every corner of the market, from banks to health care


Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today′s ever–changing market.

Inside This Book (Learn More)
First Sentence
IT ALWAYS AMAZES me how few investors-and sometimes, fund managers-can articulate their investment philosophy. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Overall, this is a good, good book, and all novice investors should read this before embarking on personal investments beyond the obvious cash ISAs and mortgage. The sensible, sceptical approach to investing and assessing value in investment decision making should save every investor money. The great thing about the writers is that they've done this stuff 12-14 hours a day for decades and have seen it all (and lost and made plenty of money over that time). The reader benefits from their expertise and hard lessons they have learned, and since unlike IFAs, they have nothing to sell you, the advice is both smart and impartial. The basic explanations of valuation are more challenging, but for most these concepts are less important than their core messages about discipline, research and caution. Anyone considering getting into investments really should read this.
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1 of 1 people found the following review helpful
Format:Paperback
This is a great book for all investors, not just value investors. Some people say that you are either a value investor or a growth investor. In reality, growth is a variable in determining value. This book teaches investors how to pick good stocks with economic moats, how to value them, when to buy, and when to sell them. Pat Dorsey is a great teacher of investing. His other book that I highly recommend is The Little Book That Builds Wealth.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
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0 of 1 people found the following review helpful
One of the best 2 Oct 2010
Format:Paperback
I'm still reading this but so far it has not disappointed me. There are few books better pitched, at this level.
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