I must say I was very pleased when this cable arrived. I really care for good sound quality and I was about to spend 4 times more on a brand model when I decided to give this one a try.
It's very well built and delivers great quality sound.
A tip for everyone looking for digital cables (including HDMI): The main aspect that you should look for is cable length. Yes, that's right. The signal is DIGITAL so it won't suffer distortion as analogic signals would. It will either work perfectly or not work at all. The only exception is if the cable is longer than 2 or 3 meters. In this case the signal could suffer a small loss if the cable is not top quality.
So if your Blu-Ray, DVD, Home Theatre etc is right below your TV, get the shortest cable you can possibly find that have decent connectors. Don't pay for any brand model unless you really need a 5 or 10M cable.