My son has gotten 3 full years of enjoyment out of this very durable camera (from 5 to 8 years old), and now his two-year-old little brother has just as much fun with it. The camera has survived drops, falls, throws, and every other sort of kid damage, and still works. The pictures are lousy - grainy, low resolution, and usually out of focus (it's a fixed-range lens, so if the subject is too close, as it often is with a kid behind the shutter, the picture comes out blurry). But that doesn't slow them down - the kids just love taking pictures, and I don't worry about them wasting film or breaking their camera. When we look at the pictures together, I give him suggestions on ways to improve his shots, and he likes to practice - and the pictures are getting better! Now he coaches his little brother for at least a half hour of quiet play at a time - ahh, sweet peace! Sometimes the pictures they take come out just adorable, and when I look at them all, it's like being given a gift to see the world through a child's eyes - even if it is low-res and fuzzy. This toy is definitely a winner in my book.