This is an absolutely FABULOUS product!!!I bought mine from another retailer, thinking to myself, gosh this is expensive if Hermione (my little girl)doesn't take to it...Well..I can only say, she absolutely adores it. Hermione has had her swing since she was 6 weeks old and like to go in it every day. She plays in it, I take her out to feed in it now she's started weaning, and there is nothing better for her to have a snooze in. She loves to have her cat-naps in this swing. I am dreading the day she can no longer go in it!!It is very versatile, I can just lift the seat up and out and carry her in it around the house (we have a 3 storey house)and just slot her, still inside the seat, back into the swing compartment as easy as you can blink!!I passionately feel this is total value for money, if you think she can still use the seat until she is 4 years old-so cost per annum is 20 quid. I haven't worked out the cost per use, but it has to be pennies!!!They love it!!Batteries last around 3 months at a time, they are 8 of the big ones but argos and such like do buy one get one free offers most of the time. To put together took about 35 minutes-clear instructions. Storage-it is a big item for the time they are using the swing component, however, the peace and quiet and contented baby you get as a result is definately worth it!!!I would like to kiss the person who invented this!!!