My daughter was gifted this for her 1st birthday and she absolutely loves it! Obviously, she'd already developed the skills associated with grasping and fitting the correct shapes in their correct locations, but she never seems to tire of this "Cookie Jar", with its fun, lively, songs and flashing nose! She has had it for 3 months now and is definitely not short of fun, interactive toys of all sorts to choose from! It is colourful, musical and tactile, whilst also being educational for shapes, numbers, colours, grasping, coordination and orientation of movements. She has had one other shape-fitting toy, in which she has never been particularly interested, even though it is also brightly coloured. Yes, the curvature of the jar makes it slightly more complicated to insert the shapes, as one review suggests, but is this not all an important part of development?! There are 2 different options available, one describes the coloured shape, and the other the numbers on them. My daughter also loves to take the lid off and put other toys inside to drag about with her on her adventures! I highly recommend this toy as a reasonably priced gift for any child from around 6 months onwards, although I believe the Fisher-Price recommends this toy from 9 months up.