Fish: A Remarkable Way to Boost Morale and Improve Results and over 2 million other books are available for Amazon Kindle . Learn more

Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Fish: A Remarkable Way to Boost Morale and Improve Results on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Fish!: A Remarkable Way to Boost Morale and Improve Results [Paperback]

Stephen C. Lundin , Harry Paul , John Christensen
4.2 out of 5 stars  See all reviews (73 customer reviews)
RRP: 7.99
Price: 5.59 & FREE Delivery in the UK on orders over 10. Details
You Save: 2.40 (30%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 25 April? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition 3.99  
Hardcover --  
Paperback 5.59  
Audio, CD, Abridged, Audiobook 15.09 Trade-In Store
Did you know you can use your mobile to trade in your unwanted books for an Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details or check out the Trade-In Amazon Mobile App Guidelines on how to trade in using a smartphone. Learn more.
There is a newer edition of this item:
Fish!: A remarkable way to boost morale and improve results Fish!: A remarkable way to boost morale and improve results
Available for pre-order

Book Description

5 Sep 2002

Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team.

Seattle's Pike Place Fish is a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned from the Pike Place, our manager discovers how to energise and transform her workplace.

Addressing today's most pressing work issues with an engaging metaphor and an appealing message, FISH! offers wisdom that is easy to grasp, instantly applicable, and profound.

Frequently Bought Together

Fish!: A Remarkable Way to Boost Morale and Improve Results + Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life + Our Iceberg is Melting: Changing and Succeeding Under Any Conditions
Price For All Three: 16.91

Buy the selected items together

Product details

  • Paperback: 112 pages
  • Publisher: Hodder Paperbacks (5 Sep 2002)
  • Language: English
  • ISBN-10: 0340819804
  • ISBN-13: 978-0340819807
  • Product Dimensions: 19.2 x 12.4 x 1.2 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Bestsellers Rank: 2,097 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description

Amazon Review

Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul and John Christensen describe as a "toxic energy dump". Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the storyline and prescriptions--such as "Choose Your Attitude", "Make Their Day" and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C Edwards --This text refers to an out of print or unavailable edition of this title.


This is one fish story that doesn't exaggerate. It shows you how changing your attitude lets you enjoy your work and your life. Hook into it, it's quite a catch! (Spencer Johnson, author of Who Moved My Cheese?)

I recommend their book to anyone, on any level, who wants to make a difference at work. (Hyrum Smith, co-chairman Franklin Covey Co.)

The story of the world famous Pike Place Fish market is fantastic. But this book is not just about selling fish; it's a love story that can happen in your organisation too. (Ken Blanchard, from the Foreword)

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

Most Helpful Customer Reviews
79 of 81 people found the following review helpful
5.0 out of 5 stars a great little business energiser! 7 Nov 2002
This is a great little book that took me only an hour to read. Following in the mould of the likes of 'one minute manager' it is accessible and concentrates on a limited and manageble set of ideas about how to put more energy in to the workplace. The 'story' can seem a bit 'American cheesy' at times, but it is useful to illustrate the practical application in a realistic way. This is not just a 'what you should do is....' book, but a realistic illustration of how the ideas could work in any workplace doing any kind of work, and at any level in a company!! I also enjoyed reading it - it made me smile. I felt more energised about my approach to my work, and anything that can do that has got to be worth an hour of my time. The book contains 3 simple ideas and illustrates how to apply them.
Comment | 
Was this review helpful to you?
49 of 50 people found the following review helpful
5.0 out of 5 stars Fishmongers teach us a thing or two 18 Jun 2003
This book is a little gem. It is quick to read (one hour), contains very simple messages & yet has the power to turn businesses around.
It is a story about a manager in a department that is struggling with low energy, low morale and a poor reputation. One lunchtime she watches some fishmongers do something extraordinary - have fun, create amazing energy and enthusiasm and inspire others (they have spectators!).
The fishmongers distil their magic into four principles:
(i) Play - a light-hearted attitude and having fun in the workplace can make work an enjoyable experience (shock, horror for those who think work is a four letter word).
(ii) Make Someone's Day - creating a Wow! factor for your customers, going that little bit further than your competitors: it makes you memorable and keeps them coming back
(iii) Choose your Attitude - if you are at work 40hours+ a week, why not have fun, be positive and enjoy it?
(iv) Be Present - when someone is talking to you, don't email, think of other things, really concentrate on them, make a connection - people notice and it counts.
Are these the answers to your morale, high sickness or high turnover problems? Possibly. For one hour and a few quid's investment, isn't it worth finding out?
What I loved was the additional information in the follow-up book (Fish Tales) that show real people and real businesses (from nurses, to call centres, to car salesmen and roofers) using the FISH! principles and creating wonderful places to work (for them and their customers). Maybe a year on you'll want to get Fish Sticks to learn how to keep the momentum going once the initial buzz has worn off.
What I learnt was if they can, I can use this to bring new life and energy into my business and those I work with. Great stuff: inspiring, yet simple.
Comment | 
Was this review helpful to you?
12 of 12 people found the following review helpful
5.0 out of 5 stars Well worth an hour of anyone's time 27 Sep 2001
By A Customer
This is a good (if slightly cheesey in places - or should that be plaices?) read with some sound messages. OK, so the points are not exactly new, but you cann't have too much of a good message. It effectively describes the points it is trying to make. Problem is, if you are the type of person who reads this kind of book, you'll love it but probably benefit less than those who do not, and would hate it! My advice; it'll only take an hour or so of your time to read - so go on - you owe it to yourself. But before you start it, choose to be open to believing the message...
Alternatively, if you have a friend who is always moaning about how dull their work is, do them a favour and buy them this instead of another glass of wine. It might just make their day.
Comment | 
Was this review helpful to you?
20 of 21 people found the following review helpful
5.0 out of 5 stars Smarter than the average book 5 Dec 2003
This is one of those storytelling books in which the idea is for the reader to learn some really useful stuff without getting hung up on the learning because they are so engrossed in the story.
And it sure does work.
Everyone who has read "Fish!" knows the lessons the book is teaching at the conscious level, because they are written down in black and white.
What no one has commented on in a review, so far as I can see, is that the story is an incredibly succinct introduction to the whole subject of emotional intelligence - recognising your own emotions and other people's, motivation, leadership, you name it and it's in there.
In my opinion this is nothing short of a masterpiece.
Get it and judge for yourself that I'm right.
Comment | 
Was this review helpful to you?
38 of 43 people found the following review helpful
Format:Hardcover|Verified Purchase
In short, if this book is eulogised as a great US business read, then Gawd help the rest of the world.
It refers to David Whyte poetry (surely the most profound author and poet on the planet) so I tried to be positive, I really did - and I found it to be American trite.
The issue might be cultural..... it may well be the antidote to middle America's corporate crises in the hiearchy - and if this is their for recipe for "wholeheartedness" - yuk.
It's a typical US business tale... downtrodden hero-to-be gets new management job, things start bad, and they get worse. Then the hero, meets a guardian angel and gives everyone the angel's 4 axioms to the secret of turning downsized, rengineered processes into fun and frolics - yee hah! Wang dang doodle.
What about soul? What about self esteem? What about fear? What about accountability? What about relationships? What about individuality? What about authenticity? What about Trust?
My fear is that this book will give senior executives, the middle management "fix" they've been looking for, so that they can sit on their backsides and do nothing differently?
Beforehand, coincidentally, I'd just read the sublime Crossing the Unknown Sea by David Whyte. If you're seeking passion and creativity - read all his works, first.
I'd love to read reviews from continental Europeans. If anyone outside the US applies Fish's principles and makes them work, I'd love to learn how I'm wrong. In the meantime, I'm staying strictly vegetarian.
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
5.0 out of 5 stars If you haven't been inspired at work for a while...........
If you haven't been inspired at work for a while because you don't get your place in it and how important it is then this is a must read. Read more
Published 1 month ago by Craig Storton
5.0 out of 5 stars Great book.
I read this book Fish many years ago and fully support the Fish philosophy of Choose your attitude, have fun, and smile at work. I use it in my teaching at University. Read more
Published 2 months ago by cfarbrother
5.0 out of 5 stars Really thought provoking
I really enjoyed reading this simple little story and whilst it was a while ago, it often comes to mind and is really thought provoking about the choices you have in life and how... Read more
Published 3 months ago by annette robinson
5.0 out of 5 stars Fishy
What a fantastic read.....this is so needed for the workplace. Really gets you thinking about how you choose to be....great little read and to the point.
Published 4 months ago by Ren
4.0 out of 5 stars Stop, think and learn
I bought this book a while ago and just got round to reading it. I was inspired by the valuable lessons it teaches that can be integrated into our work and life right away. Read more
Published 5 months ago by Peter Johnson
5.0 out of 5 stars simple
Everybody should read this book at least once in their life ... i think that it is very very usefull
Published 6 months ago by Matteofilattiera
4.0 out of 5 stars Good read
A good read and east to envisage in the workplace. implementing could be an issue but as a concept and philosophy it really works
Published 6 months ago by AntSherlock
3.0 out of 5 stars Fun reading, good filosophy, but back to common sense and basics!
- Short & Fun reading: Enjoyable story, and the book can be read in a few hours.
- Promotes good life phylosophy: Enjoy anytime (even at work), be present, make... Read more
Published 6 months ago by ferbustelo
5.0 out of 5 stars Bring Yourself To Work
Great book around four clear principles - written in a 'fable' like style. It's for companies​ and teams who want to change the attitudes of employees to promote enthusiasm and... Read more
Published 7 months ago by Mark
5.0 out of 5 stars boost the troops,
If you would like a catchy way to motivate the staff this is it. This approach is a warm and team building motivational program with easy to remember phrases.
Published 7 months ago by Dawn A. Best
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
Is this a management fad or are people still using it. 0 17 Dec 2008
See all discussions...  
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions

Look for similar items by category