This is a thought–provoking read for anyone working across cultures. (The CA, August 2013)
"With case studies from Asia, Europe and the US, the book offers a thorough insight into how even the smallest of cultural traits can affect businesses immensely.
(GulfBusiness.com, September 2013)
The book offers a readable tour through organisational culture (Professional Manager, September 2013)
in focusing on culture they are clearly onto something important Fish Can t See Water is full of interesting insights into modern business. (The Economist, October 2013)
The real challenge this book provides is that companies need to recognise that cultural change does not happen simply by chance or desire, but requires real management focus throughout the organisation. The opportunity that awaits those organisations that achieve this is extraordinary and creates long–term sustainable businesses. (Financial Advisor, April 2014)
How national culture impacts organisational culture—and business success