WHILE COPIES OF COVEY'S _SEVEN HABITS_ were still conspicuous business accessories on public transportation and at latte shops, the people who were changing the world had moved on to the book that cracked the shell on the third habit: putting first things first.
Everyone who has heard the phrase "time management" could suggest prioritizing. Covey, Merrill and Merrill dare to entertain, "How do you do that? How do you know what's first when your plans are buffeted by circumstances, business and people you love-whom you've already put 'first?'"
Excellence is not required by their success formula. You are guided in choosing how driven you want to be by your priorities, and you'll know what (or who) is suffering when you decide to read junk mail.
If your reluctance in addressing time management stems from (1) not wanting to lose yourself and your life in order to finish your list, or (2) no one can help you because you choose to wear more hats than the people who usually offer advice will allow, then _First Things First_ is the FIRST, and possibly only, book you need to read.