- Paperback: 240 pages
- Publisher: Matador (1 Mar 2007)
- Language English
- ISBN-10: 1905886454
- ISBN-13: 978-1905886456
- Product Dimensions: 23 x 15.6 x 1.4 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 349,704 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Aims to help a new business avoid the financially draining pitfalls, and provide advice for existing businesses to help them expand and attract new customers. This book covers areas such as writing a business plan, finding a suitable location, devising an advertising campaign, employing staff and developing ways of encouraging customer loyalty.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
Fantastic book and well worth the purchase, if you are considering going into private practice. Worth every penny and I would highly recommend it!!!!
2 of 2 people found the following review helpful
Format:Paperback
This is a useful and up-to-date book for anyone preparing to start a private podiatry service that is more likely to be effective and organised from the outset. It is well structured and easy to read.
There are step by step (excuse the pun) ideas on practical aspects of getting started, marketing effectively and ensuring taxation and national insurance contributions are paid up, etc.
In my personal opinion, despite podiatry being a well-established profession often the initial education system seems to equip people more with clinical skills and less with business and managerial skills. With the economic down turn, more people may be attracted to running their own practices and this book is a very useful guide to getting started. Equally if you have been running a practice and want to review how you are doing, this book may help you identify areas you may wish to improve on.
There are step by step (excuse the pun) ideas on practical aspects of getting started, marketing effectively and ensuring taxation and national insurance contributions are paid up, etc.
In my personal opinion, despite podiatry being a well-established profession often the initial education system seems to equip people more with clinical skills and less with business and managerial skills. With the economic down turn, more people may be attracted to running their own practices and this book is a very useful guide to getting started. Equally if you have been running a practice and want to review how you are doing, this book may help you identify areas you may wish to improve on.
2 of 2 people found the following review helpful
Format:Paperback
Fantastic guide covering all important topics in-depth, great value, author also included a free guide to advertising.
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