I bought this as a Christmas present for my 18 month-old niece and she loves it. The book is sturdy enough for toddler hands and it's good because the letters have more than one object beside them. So rather than 'A for apple, B for ball' you get something like 'A for apple, ant, aardvark' (not really an aardvark, I don't think, but it's not with me to check!) which my sister seems to feel is a good thing. My niece loves this and it's become one of her favourite books. I'd recommend it for all younger children and the illustrations which accompany the text will be sure to keep their attention.