I'd guess we'd all have to say "It's about time". Finally getting around to releasing some of the last remnants of the Rankin/Bass animations, but the ridiculously odd thing of them releasing this exceptionally short work ALONE? It's only getting a 3 star rating because of this (not to mention that it's under a Warner Bros. label), it actually deserves a 5 for the production itself.
You can't honestly expect me to even think about purchasing this at a $14.95, let alone a suggested retail price of $19.95? I think you'd be hard pressed to even have a standard SRP of $9.95, at least then you can have the typical store mark down a few bucks to a more proper price point.
Anyway, at least there's been an effort to at least put one of my most favorite pieces (in the top 3) of Rankin/Bass out for the general public to own on DVD. Only being a ridiculoulsy old copy that was briefly released on VHS oh so long ago, and probably hardly anyone even knew about.
It's kind of odd though that there is some goofy DVD-R version that Amazon produces of "The Life and Adventures of Santa Claus", which is one of the few Rankin/Bass pieces that were tucked away and never released. You'd think maybe they would have gotten around to producing it properly and would have slipped in the First Christmas along with it, like they have done in the past with other short films. Go figure, it's just another oddball Warner Bros. move.
The good news to hear in the rumor mill is that Warner Bros. is hopefully releasing their strangle hold on the Rankin/Bass products they've hoarded for so many years. Apparently Dreamworks is acquiring some of the older works, and with some tremendous luck in the coming years they may get a hold of the rest. Cross your fingers folks...and your arms, legs, toes, eyes, and anything else you can cross and pray and hope it all finally gets away from Warner Bros.
Many of us did not like the way Warner Bros. has been treating these works, let alone their horrid treatment of the Rankin/Bass people. For those of you that did not know, the Warner Bros. company is actually a thief in the past when it came to paying Rankin/Bass their due monies. There was apparently an accounting error/discrepency that Warner Bros. never disclosed many, many years ago. Time passed, and some how or another Rankin/Bass or someone discovered the issue, and then Warner Bros. refused to pay declaring a Statue of Limitation had expired. Basically Warner Bros. has no morals and refused to pay money they rightfully owed to Rankin/Bass and played the legal shuffle game on something they screwed up on. This caused a major rift between the two, and I don't blame Rankin/Bass in the least.
Here's hoping every single piece of Rankin/Bass work slips away from Warner Bros. and maybe we'll see a company treat every single piece of Rankin/Bass work with the care they deserve. Who knows, we might even be lucky enough to see a company try and cram together every single piece of work into some ultimate Blue-Ray set, perhaps even work with the Rankin/Bass people for interviews and commentaries and whatnot.