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First, Break All The Rules [Paperback]

Marcus Buckingham , Curt Coffman
4.3 out of 5 stars  See all reviews (69 customer reviews)
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Book Description

20 Jun 2005
Great managers do not help people overcome their weaknesses. They do not believe that each person has unlimited potential. They do play favourites and they break the 'Golden Rule' book everyday. This amazing book explains why great managers break all the rules of conventional wisdom. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned its training, the company that lacks great, front-line managers will suffer. Great managers are the heroes of this book. Vivid examples show how, as they select, focus, motivate and develop people, great managers turn talent into performance. Finally, the authors have distilled the essence of good management practice into twelve simple questions that work to distinguish the strongest departments of a company from all the rest. This book is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover.

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First, Break All The Rules + Now, Discover Your Strengths: How to Develop Your Talents and Those of the People You Manage + Go Put Your Strengths to Work: Six Powerful Steps to Achieve Outstanding Performance
Price For All Three: £27.46

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Product details

  • Paperback: 320 pages
  • Publisher: Pocket Books; New edition edition (20 Jun 2005)
  • Language: English
  • ISBN-10: 1416502661
  • ISBN-13: 978-1416502661
  • Product Dimensions: 13.2 x 19.8 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (69 customer reviews)
  • Amazon Bestsellers Rank: 17,163 in Books (See Top 100 in Books)

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Product Description

Amazon Review

Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organisation debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy." "Great managers are revolutionaries," the authors write. "This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place."

The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. Buckingham and Coffman outline "four keys" to becoming an excellent manager: finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent--not just knowledge and skills. First, Break All the Rules offers specific techniques for helping people perform better on the job. For instance, the authors show ways to structure a trial period for a new worker and how to create a pay plan that rewards people for their expertise instead of how fast they climb the company ladder. "The point is to focus people toward performance," they write. "The manager is, and should be, totally responsible for this." Written in plain English and well organised, this book tells you exactly how to improve as a supervisor. --Dan Ring --This text refers to an out of print or unavailable edition of this title.

Review

"Within the last several years, systems and the Internet have assumed a preeminent role in management thinking, to the detriment of the role of "people" in the workplace. Buckingham and Coffman prove just how crucial good people -- and specifically great managers -- are to the success of any organization."- Bernie Marcus former Chairman and CEO, Home Depot --This text refers to the Audio CD edition.

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Customer Reviews

Most Helpful Customer Reviews
27 of 27 people found the following review helpful
5.0 out of 5 stars The best book on motivation I have ever read! 4 Jan 2003
Format:Paperback|Amazon Verified Purchase
I wish I could remember how I first came to hear of this book. I would love to thank the person or journalist who recommended it.

My paperback copy, now around two years old, is covered in highlighter pen, plastered in post-it notes and is referred to again and again. My boss bought copies for everyone in our office on my recommendation and I've recommended it to dozens of managers that I've worked with and coached.

It just makes sense. First there's Gallup's research pedigree (in this case more than a million interviews over twenty five years), then there's the concept: if you want to know how the world's greatest managers get exceptional performance from their people, don't ask the managers - ask the people.

From all this research, Gallup have distilled the essence of great management (arguably, great leadership) into 12 questions. If your employees can answer positively to all 12 questions, then you will have built a great place to work and will undoubtedly have highly motivated, highly productive people.

What makes this such a great book (in addition to the above) is the writing style. It's not dry research findings, it's fascinating snippets of conversations, analogies, humour and a compelling argument.

This turns conventional management wisdom on its head in a very refreshing way. It also says 'there's no standard for Great Manager that you have to try to be. Anyone can do it if they get these fundamental building blocks in place' (the 12 questions).

If you buy this book, I would also highly recommend the follow up 'Now, Discover Your Strengths' to gain further insights into how you can tap more of your own potential and more of those around you at work.

If you manage people, or aspire to, you must read 'First, break All The Rules'. As a result, you will understand that if you have any performance problems amongst your people it's not them - it's the environment you've created that they work within. In some cases that will mean redeploying them (possibly outside your organisation). However, in most cases, this book will show you how, with a little fine tuning, you can turn a mediocre performer into a superstar.

Buy this book. Improve your managerial performance.

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11 of 11 people found the following review helpful
By Carol
Format:Paperback
Given how many business management books there are, it is refreshing to see a research-based attempt to link specific aspects of management theory to company performance.

As a manager, I found this book to be helpful in backing up some things that made intuitive sense and in challenging some basic assumptions I had. It's a very positive way of thinking about how you bring out the strengths of the individuals on a team.

No book has the answers. This one has some thought-provoking findings that I've used to improve the way I manage.
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51 of 54 people found the following review helpful
Format:Paperback
This book is provocative and it challenges conventional wisdom in people management.

Gallup's thorough research presented in this book reveal the "Four Keys of Great Managers" that should unlock the potential of each and every employee (the "... not" statements represent conventional wisdom according to the authors)

1. When selecting someone, they select for talent ... not simply experience, intelligence, or determination.
2. When setting expectations, they define the right outcomes ... not the right steps.
3. When motivating someone, they focus on strengths ... not on weaknesses.
4. When developing someone, they find him the right fit ... not simply the next rung on the ladder

So great managers don't believe that a person can achieve anything he sets his mind to. They don't try to help a person overcome his weaknesses (instead they devise a support system. Find a complementary partner. Or find an alternative role). They consistently disregard the golden rule - i.e. treat people as you would like to be treated - instead they acknowledge that each employee is unique and thus would demand different things of you, the manager! And they even play favourites (i.e. spend the most time with your best people).

Many of us know by experience that it is hard to manage others well. Continually, you have to balance the competing interests of the employee, the customer, the company, and even yourself. You attend too much to one, and you invariably upset the others.

This book cannot make the manager's role easier. But it certainly provides you with some brilliant insights into effective people management. The book's Four Keys should be inspiring for any people manager, even if you do not accept all of their findings. At least, you'll find yourself challenged as they document their conclusions based on 80,000 interviews.

I have found their twelve questions to measure the strength of a workplace very helpful for regular individual reviews as well:

[What do the employee get?]
1. Do I know what is expected of me at work?
2. Do I have the materials and equipment I need to do my work right?

[What do the employee give?]
3. At work, do I have the opportunity to do what I do best every day?
4. In the last seven days, have I received recognition or praise for good work?
5. Does my supervisor, or someone at work, seem to care about me as a person?
6. Is there someone at work who encourages my development?

[Do the employee belong here?]
7. At work, do my opinions seem to count?
8. Does the mission/purpose of my company make me feel like my work is important?
9. Are my co-workers committed to doing quality work?
10. Do I have a best friend at work?

[How can we all grow?]
11. In the last six months, have I talked with someone about my progress?
12. At work, have I had opportunities to learn and grow?"

I liked the book so much that I also bought the audio CD, which is enthusiastically read by Cunningham with a British accent.

At last, one of my favourite quotes from this book:

People don't change that much.
Don't waste time trying to put in what was left out.
Try to draw out what was left in.
That's hard enough.

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

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Most Recent Customer Reviews
5.0 out of 5 stars excellent and easy to read
WAs advised to read it during a leadership program.

It has met all my expectations and more,.

Definitely a must read.
Published 10 days ago by mickael mauny
4.0 out of 5 stars Practical and Enlightening
This is the first book I have seen that distinguishes the leader role from the manager role while at the same time endorsing the manager role not only as valuable, but critical to... Read more
Published 14 days ago by Lori Kay Dickason
3.0 out of 5 stars Interesting insights on the why and how of great managers
In this book some people with a background in the Gallup organization research the recipe of success for great managers. Read more
Published 11 months ago by Melvin
3.0 out of 5 stars Interesting
An interesting addition to the large range of books on management. Should make people look for other titles by the same author. PK
Published 15 months ago by PK
1.0 out of 5 stars break all the rules - do not buy this propaganda brochure
My manager forced all his reports to read this book. This book is corporate propaganda from what I can remember, and gives you no insight whatsoever into people management and... Read more
Published 17 months ago by smurf
5.0 out of 5 stars A must read for any manager of people
If you're a great manager, read this book and be affirmed you're doing the right thing. You will still learn something new as well most of the managers who read this book, because... Read more
Published on 9 Jan 2011 by Mr
4.0 out of 5 stars Stands out from the crowd
In a genre packed to the rafters with BS, "First Break all the Rules" is a shining light of new-thinking. Read more
Published on 4 Oct 2010 by R W Taylor
5.0 out of 5 stars Must read for managers
This book is easy to read and really insightful. It makes you challenge your own behaviour and those that you work with. It contains some simple but powerful examples throughout.
Published on 15 Sep 2010 by E. Soper
5.0 out of 5 stars Brilliant
This was my first Marcus Buckingham book, and it certainly will not be my last.

It is motivating, inspiring, and very well written. Read more
Published on 30 Aug 2010 by Mark House
3.0 out of 5 stars OK stuff - but a bit obvious really
I think Marcus Buckingham has done a brilliant job of promoting his own personal way of getting this Gallup Research across to the market. Read more
Published on 13 July 2010 by C. R. Downing
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