Fireball is a wonderful product . Sipped chilled & neat it really hits the spot and is a great way to kick off a night out on the town or even as a cold winter warmer. Although high in ABV, compared to other shooters, it does not have that nasty alcoholic after taste. More like a short fiery shock to the system followed by a smooth finish with cinnamon lingering in your mouth. Would strongly recommend if you haven't tried it yet, especially in this handy 50cl size.