"Now what am I going to do?" is a question many people ask - and leave unanswered - at critical potential turning points in their careers. Perhaps youire a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youive been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youire actually good at. Or maybe youire a boomer and youire ready for a second career, a personal venture that will represent a total change from what youive spent most of your work life doing. Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youill learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youill learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.
Finding the Sweet Spot
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"I love this book; it is beautifully written. I believe that in a few years time the majority of people and businesses will be working passionately and productively for the benefit of society and each other. I believe that the conventional, exploitative model of business will fade away and be replaced by something which is better, more profitable and more sustainable socially and environmentally. That is not to say that the conventional business model is bad; it has brought us much affluence. It is just that its time has passed and we need to move on. "Finding the Sweet Spot" brings that day much closer with its practical and well informed approach. Anyone who reads this book will not spend another day feeling frustrated by the way they make their living. With the help of this book they will find a way to turn their passions into profit for themselves and for us all."--Neil Crofts, author of "Authentic Business"
About the Author
Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firmis Strategy and Innovation Group. He recently became vice president of the Canadian Institute of Chartered Accountants (the counterpart of the US AICPA), with responsibility for research and professional guidance on sustainability, entrepreneurship, and governance. His popular environmental and business blog can be found at howtosavetheworld.ca. He lives with his family in Toronto, Canada.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
The silver lining in a world filled with economic gloom. I bought this book feeling cautious about anything that was proposing solutions, anything that sounded too much like self-help that makes the authors millionaires but not the rest of us.
I would already describe myself as entrepreneurial, so it was a wonderful surprise not to find the inevitable 'roadmap' to self-fulfilment, instead practical ideas for exploring new ways of working that make economic and environmental sense.
Don't just read the book, head over to Dave Pollard's blog too and join the discussion.
I would already describe myself as entrepreneurial, so it was a wonderful surprise not to find the inevitable 'roadmap' to self-fulfilment, instead practical ideas for exploring new ways of working that make economic and environmental sense.
Don't just read the book, head over to Dave Pollard's blog too and join the discussion.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.3 out of 5 stars
11 reviews
14 of 15 people found the following review helpful
5.0 out of 5 stars
From my foreword...
29 Sep 2008
By Dave Smith
- Published on Amazon.com
Format:Paperback
...this is not a warm and fuzzy "do-it-and-the-money-will-come" wish book. What you'll find here is an excellent, nonacademic, no-nonsense, down-to-earth, hands-on, "insight-full" working guidebook, led by an innovative, caring, and extremely bright man who may not know all the answers, but, much better, shows us how to go about finding them. However you may define business success and meaning for yourself, this will become one of those books you often turn to for idea sparks and troubleshooting; a manual that stays close by after you've dog-eared, starred, and underlined the pages most useful to you... Grab this book and a friend or two, and head to the woods for a few days of study, hiking, and brainstorming. Explore what you are good at, what you love doing, who you love and want to work with, and then come back ready to make it happen no matter what.
4 of 4 people found the following review helpful
4.0 out of 5 stars
Reaches a Wider Audience Than the True Believers
3 Oct 2008
By Kare Anderson
- Published on Amazon.com
Format:Paperback
Dave's apt examples, depth, wide-ranging background and an ability to embody his message enables him to resonate with readers who do not think they would, to quote a colleague, "like that sort of soft and squishy approach to work." Yet, inevitably, when I suggest Finding the Sweet Spot to entrepreneurs or the would-be ones. those who actually read it start referring to it when discussing their ideas to grow their business - the what and the why.
3 of 3 people found the following review helpful
5.0 out of 5 stars
Worth reading for any established or aspiring entrepreneur
10 Nov 2008
By Midwest Book Review
- Published on Amazon.com
Format:Paperback
Any library strong in business books will find this a key acquisition, coming from an author whose career is serving as an advisor to entrepreneurs, studying those successful at starting and building 'natural enterprises'. Responsible, sustainable and joyful work is where passions and purpose blend, and FINDING THE SWEET SPOT tells how to find such work, offering six steps to finding the right partners and acting responsibly in the business environment.
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4.3 out of 5 stars
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