"Now what am I going to do?" is a question many people ask - and leave unanswered - at critical potential turning points in their careers. Perhaps youire a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youive been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youire actually good at. Or maybe youire a boomer and youire ready for a second career, a personal venture that will represent a total change from what youive spent most of your work life doing. Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youill learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youill learn how to find the "sweet spot" where your gifts, your passions, and your purpose intersect.