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Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work Paperback – 9 Feb 2009

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Product details

  • Paperback: 224 pages
  • Publisher: Chelsea Green Publishing Co (9 Feb. 2009)
  • Language: English
  • ISBN-10: 1933392908
  • ISBN-13: 978-1933392905
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 419,145 in Books (See Top 100 in Books)

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Product Description


'Now what am I going to do?' is a question many people ask - and leave unanswered - at critical potential turning points in their careers. Perhaps you're a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you've been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you're actually good at. Or maybe you're a boomer and you're ready for a second career, a personal venture that will represent a total change from what you've spent most of your work life doing. Whatever your situation, this is the book to help you get started. "Finding the Sweet Spot" explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise.You'll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses.

Most importantly, you'll learn how to find the 'sweet spot' where your gifts, your passions, and your purpose intersect.

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Mrs. Nicola Avery on 7 Mar. 2009
Format: Paperback
The silver lining in a world filled with economic gloom. I bought this book feeling cautious about anything that was proposing solutions, anything that sounded too much like self-help that makes the authors millionaires but not the rest of us.

I would already describe myself as entrepreneurial, so it was a wonderful surprise not to find the inevitable 'roadmap' to self-fulfilment, instead practical ideas for exploring new ways of working that make economic and environmental sense.

Don't just read the book, head over to Dave Pollard's blog too and join the discussion.
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Most Helpful Customer Reviews on (beta) 13 reviews
16 of 17 people found the following review helpful
From my foreword... 29 Sept. 2008
By Dave Smith - Published on
Format: Paperback
...this is not a warm and fuzzy "do-it-and-the-money-will-come" wish book. What you'll find here is an excellent, nonacademic, no-nonsense, down-to-earth, hands-on, "insight-full" working guidebook, led by an innovative, caring, and extremely bright man who may not know all the answers, but, much better, shows us how to go about finding them. However you may define business success and meaning for yourself, this will become one of those books you often turn to for idea sparks and troubleshooting; a manual that stays close by after you've dog-eared, starred, and underlined the pages most useful to you... Grab this book and a friend or two, and head to the woods for a few days of study, hiking, and brainstorming. Explore what you are good at, what you love doing, who you love and want to work with, and then come back ready to make it happen no matter what.
3 of 3 people found the following review helpful
Worth reading for any established or aspiring entrepreneur 10 Nov. 2008
By Midwest Book Review - Published on
Format: Paperback
Any library strong in business books will find this a key acquisition, coming from an author whose career is serving as an advisor to entrepreneurs, studying those successful at starting and building 'natural enterprises'. Responsible, sustainable and joyful work is where passions and purpose blend, and FINDING THE SWEET SPOT tells how to find such work, offering six steps to finding the right partners and acting responsibly in the business environment.
2 of 2 people found the following review helpful
Help with the terrible question What are you going to do? 8 Nov. 2012
By Robert Paterson - Published on
Format: Kindle Edition Verified Purchase
Are you stuck? Stuck about what to do with your life? How to mix what you really want to do, with whom you are and to make a living? Then Dave Pollard can help.

Dave Pollard is I think one of the most illuminating thinkers about what is really going on. His book Finding the Sweet Spot is a very practical guide for anyone who wishes to find their own way at last. For the way ahead is often blocked by our belief in the old system. And so seeing any alternative is very hard. Here is is his own synopsis.

Here are 3 snips that I like a lot:

"I believe it's because of the brainwashing we get in the education system, in the workplace, in the media, and in society at large, that we think the lifelong, often joyless and meaningless struggle in the workplace is the only way to make a living. We should know better.

Just because it's the only way we know how to make a living doesn't mean it is the only way. There is a better way. The only thing holding most of us back is lacking the knowledge of that way. This book will give you that knowledge."


"Natural Enterprise: A sustainable, self-organized, self-managed, community-based business partnership in which a group of people agree to make a living together as collaborators and peers, strive to attain what each member needs to achieve for his or her personal well-being, accept substantial responsibility for each other, and respect and help the community or communities in which the enterprise operates and the natural environment.

It is "natural" because this form of socioeconomic activity occurs ubiquitously in hunter-gatherer cultures and in most nonhuman animal cultures."


"Natural Enterprises don't need to grow bigger to survive. They can focus on getting better instead."

A book for our time
4 of 5 people found the following review helpful
Reaches a Wider Audience Than the True Believers 3 Oct. 2008
By Kare Anderson - Published on
Format: Paperback
Dave's apt examples, depth, wide-ranging background and an ability to embody his message enables him to resonate with readers who do not think they would, to quote a colleague, "like that sort of soft and squishy approach to work." Yet, inevitably, when I suggest Finding the Sweet Spot to entrepreneurs or the would-be ones. those who actually read it start referring to it when discussing their ideas to grow their business - the what and the why.
1 of 1 people found the following review helpful
Actionable - if you are not a spoon-fed twit 24 May 2010
By J. H. S. Roodt - Published on
Format: Paperback
I read this book with increasing urgency. The reality is that I need to find my "sweet spot" and spend time enjoying what I am doing. Walking away from plan A is never simple and this book helps you to organise your thoughts and to clearly see what could work. It will not spoonfeed you into a new sense of security, it will ask that you work and check perceptions about yourself. Unless you can do that, stay in your current job, or keep on hunting. If you are thinking about going "solo", read this book and find the collaborators that will be your network to success, think about what you want and then design from there. This is a template (but not a simple one) to help you set up a collaborative network and to understand where you would fit in.
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