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How to Open a Financially Successful Coffee, Espresso and Tea Shop (How to Open & Operate a ...) Paperback – 17 Jan 2007

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Product details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Co; Pap/Cdr edition (17 Jan 2007)
  • Language: English
  • ISBN-10: 0910627312
  • ISBN-13: 978-0910627313
  • Product Dimensions: 13 x 1.5 x 20.3 cm
  • Amazon Bestsellers Rank: 890,078 in Books (See Top 100 in Books)

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Product Description


This title consists of book & CD-ROM. This manual will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan, how to buy and (sell) a coffee shop, basic cost control systems, profitable menu planning, sample floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety and HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, and, learn how to hire and keep a qualified professional staff.

It also leads you through brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting and book-keeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. The Companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.

Inside This Book (Learn More)
First Sentence
This chapter lists and describes the essential pre-opening activities and procedures which must be completed by any prospective Coffee, Espresso & Tea Shop owner. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on (beta) 24 reviews
49 of 50 people found the following review helpful
Good content, but very choppy 27 April 2006
By Brandi M. Seals - Published on
Format: Paperback
How to Open a Financially Successful Coffee, Espresso & Tea Shop" by Elizabeth Godsmark, Lora Aduser, and Douglas R. Brown is great for beginners looking into possibly opening a coffee shop. The book touches on a lot of information that is generic to any business, but it is a good starting point. It provides basic information on writing a business plan, scouting out a location, buying equipment, hiring a staff and more.

I wish the authors would have delved further into the various aspects of writing a business plan. As it is, it simply lists what types of topics should be covered in a business plan and basic information on what the terms mean. There is nothing comprehensive about how to create pro-forma income projections or any of the more intricate parts of the business plan.

While parts of the book seemed to just be stating common sense knowledge, the authors did provide a number of helpful websites and resources. They talk in-depth on ordering coffee, but I wish the book would have included more coffee/espresso specific information - such as numerous drink recipes, maybe tips from those that have started their own coffee shop. Things like that would have been useful.

The book's flow is also a little disappointing. Many times the writing seemed redundant because the topic had already been touched on. For some reason the authors will discuss a subject, such as using a website to enhance your business and then touch on the subject again a few chapters later without adding anything significant to the mix..

All in all, I think the book does provide a good deal of useful information to anyone looking to open a business in the food industry. I just wish it had more meat to it or that the authors would have gone more in-depth on a few key issues.
7 of 7 people found the following review helpful
Good if you plan to start a decent size business 21 Aug 2011
By rawraws - Published on
Format: Paperback Verified Purchase
This book really focuses on larger, more franchise like coffee shops. If you have dreams of opening a small coffee bar in your town it's possible this book goes above and beyond what you need.
17 of 22 people found the following review helpful
Highly Recommended 11 April 2006
By Book Woman - Published on
Format: Paperback
While adoring coffee or tea may help, it is not enough to make your new coffee and tea business an instant success. This reference book, written by successful authors Elizabeth Godsmark, Lora Arduser and Douglas Brown, should be your starting point. The predictable chapters are here - inventory and labor cost control, location assessment, public relations and bookkeeping - but there are also tidbits of information not found in similarly marketed guides. These include Internet marketing strategies, the pros and cons of buying a franchise and strategies for recruiting and retaining skilled employees. The personnel section is particularly helpful as employees are often the cornerstone of success, especially in a business where exemplary customer service is imperative. If you are not familiar with beverage and food service operational details, you will want to make it a priority to bookmark chapters 5 & 6 as they provide helpful hints on selecting gourmet coffee, choosing appropriate equipment - such as grinders, espresso machines and steamers - and a quick "cheat sheet" on tea types. On the included CD-ROM you will find a sample business plan for "Cupa Joe", as well as pertinent business forms and a coffee and tea shop supply list. This book is easy to read, offers invaluable tricks of the trade and helps prepare you for the rewarding task of opening your own coffee and tea shop. Highly recommended.
2 of 2 people found the following review helpful
Good read, simple, concise 21 Jan 2013
By kam - Published on
Format: Paperback Verified Purchase
This book is very helpful, first in helping you get started and more info on sustaining. The CD is indispensable; helpful in getting a grasp on some of the forms you will have to fill out.
1 of 1 people found the following review helpful
Gives you the advice and tools you *really* need as a business owner! 3 Nov 2013
By Antoun - Published on
Format: Paperback Verified Purchase
This book is remarkably detailed, with good checklists that can become your daily/weekly operating worksheets. It gives sound advice regarding both strategy and execution, which is rare and wonderful for books of this type. It's well-written and clear, too. Highly recommended.
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