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The Financial Times Guide to Business Start Up 2014: The Most Comprehensive Annually Updated Guide for Entrepreneurs (The FT Guides) [Paperback]

Sara Williams
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Table of Contents

Acknowledgements

Updates and further information

 

 

1. You and your ideas

2. Who will buy?

3. A spot of coaching

4. Your business identity

5. Are you sure?

6. The business plan

7. Timing the jump

8. Less than 100 per cent

9. Off the peg

10. Franchises

11. Beating the pirates

12. The right name

13. Getting the message across

14. Getting new customers

15. Building customer relationships

16. How to set a price

17. Choosing your workplace

18. Information technology - and other equipment

19. Professional back-up

20. Getting the right staff

21. Your rights and duties as an employer

22. Your business and the environment

23. Insurance

24. Forecasting

25. Raising the money

26. Staying afloat

27. Moving ahead

28. Not waving but drowning

29. Keeping the record straight

30. Tax

31. VAT

32. Pensions and retirement

 

References

Index

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