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The Financial Times Guide to Business Networking: How to use the power of online and offline networking for business and personal success (The FT Guides) Paperback – 17 Jul 2014

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  • The Financial Times Guide to Business Networking: How to use the power of online and offline networking for business and personal success (The FT Guides)
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Product details

  • Paperback: 272 pages
  • Publisher: FT Publishing International; 2 edition (17 July 2014)
  • Language: English
  • ISBN-10: 1292003952
  • ISBN-13: 978-1292003955
  • Product Dimensions: 15.5 x 2 x 23.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 77,830 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Firstly, thank you for popping by! Let me tell you a little bit more about myself. I'm still working on the fiction writing skills, so for now, the truth will need to do...

Most Engineering Graduates from Oxford University don't go on to write award-winning business books.

Or sustain a high profile career as a Writer, Executive Coach and International Professional Speaker.

That's exactly what happened to me after I wrote The FT Guide To Business Networking & The Go-To Expert, plus co-authoring (with Jo Larbie) 'How to make partner and still have a life'.

Being up for a challenge is a constant theme for me, which is probably why I love helping professionals become the Go-To Expert. When I am not writing I can found increasing my waist line with my homemade gluten and dairy free cakes, or trying to decrease it as a fully-paid up member of the crocked slow-running club.

RECENT ACCOLADES & ENDORSEMENTS INCLUDE:
1) Helping my clients add over £1 million of fees to their client portfolios in the last 12 months
2) Judging the British Accountancy Awards in 2011 and 2012
3) Helping two of my small firm clients win awards at the 2013 British Accountancy Awards.
4) Economia decided I was in the 2013, top 50 influencers on finance & business on social media.

WHO I WORK WITH:
My work splits into 2 distinct and different camps. I am either working with potential partners helping them build their personal and business case to get to partner. Or working with owners & potential partners of small (under 10 partners) accountancy, consultancy and legal firms helping them with:
1) Consistently generating good quality new clients, helping to profitably grow their practice without having to cold call.
2) Building a strong & capable management team in order for the practice owner to increase their income from the practice whilst working less hours
3) Creating the next set of future partners, so that the firm's current partners can retire knowing they will be able to get their capital out of the firm
4) Helping business book authors grow their business through writing their own book.

I feature regularly in the national & trade press, e.g. FT, Guardian, Sunday Times, Managing Partner, Legal Week, Accountancy Age. My clients have included: Deloitte, KPMG, BDO, amongst others.

To book me to speak please contact David Stoch at Meerkat PR, on 020 8563 0182. For any other work related enquiries, contact me directly.

Heather can be found blogging at:
* Joined up networking - http://www.joinedupnetworking.com
* How to make partner and still have a life - http://www.howtomakepartner.com
* venture-Now - http://www.venture-now.com

Product Description

From the Back Cover

‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’

Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute

 

'This practical and easy-to-read book will quickly get you the results you need from your network.'
Charlie Lawson, BNI UK and Ireland national director

 

‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’

Andy Lopata, author of Recommended and And Death Came Third

 

 

Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want.

 

The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. 

  • Successfully combine online and offline networking techniques
  • Develop the best networking approaches and behaviours
  • Make a great first impression, build rapport and generate strong business relationships
  • Talk to the right people, have productive conversations and effectively work a room

About the Author

Heather helps professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, she accidentally became a writer and used her knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on Amazon) People frequently talk about Heather as someone who really knows her stuff - which may be the reason she has, over the last decade, worked with over 100 partners, coached and trained over 1000 professionals at every level of the UK's most ambitious professional practices.

Recently referred to as 'one of the UK's most influential 'tweeters'', the UK's 'networking queen' and "Twitter royalty", Heather has built a very large network online, with over 9500 Twitter followers in the last 3 years. She blogs on the subject of referral generation using networking and social media for professional services, and other issues involving partners who want to grow their practice.

Heather, ACC CIPD MEng (oxon) Hons, is a graduate from Oxford University in Engineering Science. (This may explain the spelling and grammatical errors which her editor is always having to remove from her manuscripts!) Her early career was in supply chain management, working for Procter & Gamble and Tesco. Before, she took the plunge into business ownership, she spent five years working for BDO LLP, a UK top 6 accountancy practice. She is an associate credentialled coach with the ICF, a chartered manager with the Chartered Institute of Personnel and Development.

In her spare time, she is often found perfecting the perfect gluten and dairy free lemon drizzle cake, as well as scootering around flitwick with her two young children.

Heather can be found blogging at:
* Joined up networking - http://www.joinedupnetworking.com
* How to make partner and still have a life - http://www.howtomakepartner.com
* Partnership potential - http://www.partnershippotential.co.uk
* venture-Now - http://www.venture-now.com


Inside This Book

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By S. Hayden on 23 Jan. 2015
Format: Paperback
I picked up a copy of the 2nd edition as I had really enjoyed the 1st edition and I know how fast moving things can be and how important it is to stay on top of what’s happening online, so I knew any changes would be vital info! I wasn’t wrong, as there was so much new content in there – it was well worth it.

Like the 1st edition, it’s still really easy to read and understand and all the suggestions are very practical. It’s well structured so it all makes sense and flows nicely – you’re learning without realising that you’re learning as you naturally take in so much info from the way it’s been written. The suggested action points were a God send, once more, as I could put things into practice and gain the confidence from knowing I was already picking up the techniques and knowledge, chapter by chapter.

The chapter on ‘online networking’ has been brought completely up to date, with more detail on how to use online networking to win business (really, really important!). There is also a brand new chapter on ‘how to generate referrals’, including very sound advice on how to ask for them, and getting introductions (that I’ll be putting into practise today, as it happens).

As I had read both editions within a few months, I noticed that the chapter on ‘how to build your networking strategy/plan’ has been completely rewritten as well, which was ideal for me as that’s exactly what I was looking to do. It now takes you through, step-by-step, how to create and build your own network and networking activities to achieve your business and career goals.

Heather knows her stuff, and that comes across in this book so I highly recommend it to anyone who needs to win business, find a new job or wants to feel confident when entering a room full of strangers – it really helped both me and my colleagues develop our networking skills, and start working on (what we hope will be) a winning networking strategy.
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1 of 1 people found the following review helpful By Anne on 10 Jan. 2015
Format: Paperback
This book is aimed mainly at those working in professional services and legal firms, whose key skill set is their technical knowledge but who are also needing to build their networks. It is an easy read and contains lots of basic reminders, but it also includes some challenges and is a good update on how much has changed in networking in recent years. It particularly focuses on the importance of consistency and integration between face to face networking and your online presence, and it includes lots of practical suggestions to help with getting started in any areas that you are not already addressing. The book is action-focused, and Heather has inspired me to try an area of networking that I’d not previously considered. I will refer back to her book again in a few months’ time to challenge myself on what progress I have made.

The only part of the book which I didn’t feel as comfortable with, was the proposed approach to categorising contacts and using this to determine how you keep in touch with them. Whilst I agree that there needs to be some prioritisation otherwise the task would become unmanageable, the proposed approach comes across as quite clinical and I felt didn’t sufficiently take into account the preferences of the person that you are supposed to be building a trusting relationship with.

Overall, this is a very useful book for both those starting out on the networking journey and those who want to challenge themselves to improve and be more effective in their networking efforts and I recommend it.
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1 of 1 people found the following review helpful By Mr A S Fletcher on 2 Sept. 2015
Format: Paperback Verified Purchase
This book is a true eye opener. All the missed opportunities of the past will not be let slip any more. The book is very informative, straightforward and explains that you are in control of networking and that you can do as little or as much as you like, but improves your effectiveness dramatically. I am a Barrister. Barristers traditionally do nothing to improve their market position - leaving it to others to do for them. This book gave me the insight to see how my work could be streamlined and focused whilst increasing in quality and quantity.
It is a must read for anyone who is coming from a standing start in business or who needs to refresh their position in the market.
Alex Fletcher.
Clerksroom Chambers
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Format: Paperback
This is a really helpful book to get you thinking about how to network more successfully. It's easy to fall into the trap that turning upto events and trying to meet lots of people is the key, with the success of an event being how many business card you can hand out. This book though helped me take a step back and think more strategically about where to focus efforts and how to maximise the benefit from networking. Highly recommend this book to anyone who wants to network more successfully.
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0 of 1 people found the following review helpful By Darryl Howes on 12 Jan. 2015
Format: Paperback
This book is a must read for anyone who is serious about developing their networking skills for business or career. The author takes us through a structured approach to both online and offline contact and offers many practical tips to promote success.
In this second, updated edition the netiquette around blogging, LinkedIn, Twitter etc. are comprehensively covered and the reader is expertly guided on how to avoid the social gaffes that can be so costly to the accumulation of good and useful contacts.
The text has a strong commercial flavour and challenged me on several counts to review my own approach. In common sense manner, it recognises the unforgiving minute and urges us to make best use of our networking time.
Highly recommended.
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