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Finance: Plain and Simple: What You Need to Know to Make Better Financial Decisions (Financial Times Series) Paperback – 13 Jan 2011

7 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (13 Jan. 2011)
  • Language: English
  • ISBN-10: 0273731297
  • ISBN-13: 978-0273731290
  • Product Dimensions: 15.5 x 1.7 x 23.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 580,481 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Are you having difficulty understanding the language of money? Are you baffled by interest rates, confused by the impact of inflation, not sure of the best way to save and can’t make your mind up about your pension?

 

Now is the time to get fluent in finance.

 

Finance Plain and Simple is an easy-to-understand guide to financial language, concepts and strategies. Making use of worked examples and case studies, Sebastian Nokes teaches you how to understand finance and shows you how to make better financial decisions. You will learn how to:

 

  • avoid the common and expensive mistakes in personal finance planning
  • learn to talk about finance in the same way that the experts do
  • obtain financial advice more effectively and at a lower cost

 

Start using Finance: Plain and Simple and make better, and more profitable, financial decisions.

About the Author

Sebastian Nokes has written a number of successful books on personal finance, management and strategy including The Definitive Guide to Project Management, now in its second edition, Measuring and Controlling IT Costs and StartUp.Com: Everything You Need to Know About Starting Up an Internet Company. Currently a Director of Aldersgate Partners, a management consulting firm, he has MSc in Finance and has worked for a leading investment bank.


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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By charles r pybus on 4 Feb. 2011
Format: Paperback
A goldmine of good advice - pun intended, see the section on Gold and Precious Metals! This book is in two distinct parts, the first explains the fundamental elements of finance to keep in mind in every financial decision, the second takes you on a 'product safari', providing both essential and non-essential but entertaining information on investment and borrowing products as diverse as art, OEICS, unit trust, forestry and mortgages. I started with the second part first and was laughing within the first five minutes due to the author's very direct and accurate views on some of the ruses used to trick us. The section on pensions in the first section is alone worth many times the value of the book for me in helping me to focus and rethink on my most important and least understandable and measurable lifetime investment. This is a book I will keep dipping into, the title aptly describes the book, it does not disappoint and it keeps you engaged throughout through humour.
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Format: Paperback
Finance, Plain and Simple is a compelling book that sets out clearly and accessibly how many aspects of finance work. The book covers many key concepts that are essential to developing a good grasp of finance and also breaks down more complex topics (e.g pensions) that most people shy away from (when they really ought not to!). Unlike many other books on finance, this is written in a very down to earth style, striking a balance between explaining new concepts clearly through examples for the less knowledgeable reader and more advanced topics equally clearly so that all readers, regardless of level of knowledge will benefit from reading. If you want to understand key financial concepts better and be able to take more informed financial decisions then this is the book for you!
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1 of 1 people found the following review helpful By D. Metcalfe on 8 Feb. 2011
Format: Paperback
This may be the only book that both ensures you learn the most important ideas in finance, and is also fun and easy to read. Within half an hour of opening it I had learned some very interesting and important facts, such as why almost no one recommended gold as an investment ten years ago (because there is no commission for recommending it) and why any country with an ageing population and low immigration will have difficulty offering decent pension schemes, whether public or private sector, to employees. This book has also been very useful to me as a business owner and entrepreneur, because it has improved my understanding of cashflow, the time value of money, tax and asset financing. I recommend it highly.
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Format: Paperback
At under 300 pages, this is a concise, focussed overview of some of the principles and practicalities of personal finance.

One of his key messages is to be very wary of wasting precious percentage returns on financial advisors' fees. Part of his aim in writing this guide is to help the layman invest independently.

Some of the specific pieces of advice that I picked up were a) strongly consider the use of low-fee tracker funds (from reputable providers), as they can be particularly good value , b) carefully evaluate the ratings of banks, c) spread risk by using unit/investment trusts, but understand what you're investing in, d) realise that ISA's are not as tax-efficient as they once were.

He includes many references from which to obtain more detailed information on each specific topic. Overall I thought it was a helpful summary, as it is all too easy to get lost in detail when attempting to understand financial matters.
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