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Review
Eli Pariser is worried. He cares deeply about our common social sphere and sees it in jeopardy. He has got me worried, too. A must-read (David Kirkpatrick, author of The Facebook Effect )
Anyone who cares about the future of [humanity] in a digital landscape should read this book - especially if it is not showing up in your recommended reads on Amazon (Douglas Rushkoff, author of Life Inc )
If you feel that the Web is your wide open window on the world, you need to read this book to understand what you aren't seeing (Jaron Lanier, author of You Are Not a Gadget )
Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one (Clay Shirky, author Here Comes Everybody and Cognitive Surplus )
You spend half your life in Internet space, but trust me - you don't understand how it works. This book is a masterpiece of investigation and interpretation (Bill McKibben, author of Earth and founder of 350.org )
A must-read book about one of the central issues in contemporary culture: personalization (Caterina Fake, co-founder of flickr )
Anyone who cares about the future of [humanity] in a digital landscape should read this book - especially if it is not showing up in your recommended reads on Amazon (Douglas Rushkoff, author of Life Inc )
If you feel that the Web is your wide open window on the world, you need to read this book to understand what you aren't seeing (Jaron Lanier, author of You Are Not a Gadget )
Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one (Clay Shirky, author Here Comes Everybody and Cognitive Surplus )
You spend half your life in Internet space, but trust me - you don't understand how it works. This book is a masterpiece of investigation and interpretation (Bill McKibben, author of Earth and founder of 350.org )
A must-read book about one of the central issues in contemporary culture: personalization (Caterina Fake, co-founder of flickr )
Product Description
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.
Welcome to 2011.
Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.
The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
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Most Helpful Customer Reviews
18 of 20 people found the following review helpful:
5.0 out of 5 stars
Brilliant analysis -- a must read for all who care about the Internet!,
By
This review is from: The Filter Bubble: What The Internet Is Hiding From You (Paperback)
The Filter Bubble is an incredible book that everybody needs to read! I've finished reading the US version (released last month) and haven't hesitated to recommend it to all of my friends across the pond.What's the book about? In short, we're entering a new period of growth with the Internet. The web we once knew is changing -- it's becoming personalized. This isn't always a bad thing -- the Internet is massive and we need ways to make it relevant. But what's alarming is that these new personalization filters are changing things without us knowing and they're focused on making money. Websites need clicks and they're going to show us whatever articles, search results, ads, or data they can to get those clicks. This is dangerous. There are certain things we NEED to see, but might never click on. Like news from the ongoing wars in the Middle East. We also tend to get fed only information that reinforces our own views once inside the filter bubble. This poses huge problems for democracy and civic engagement. But what's most exciting is how early the book comes in the development of 'the new personalized web'. It's not a historical account, it's an active part of the discussion. Eli has managed to place himself just in front of the tech wave (no small feat) while providing both a detailed analysis of what's currently taking place and where things might lead. Very well worth the read, and then some!
3 of 3 people found the following review helpful:
3.0 out of 5 stars
excellent topic, but...,
By
This review is from: The Filter Bubble: What The Internet Is Hiding From You (Paperback)
The author spends 250 or so pages telling us how awful this new personalised internet is (which I agree with), but only 6 and a half pages on how to defend against it!6.5 pages??!!! Are you kidding me? You think this is such a serious issue that your write a 250 page book but only make the effort to knock out 6.5 pages in the "what you can do" section? The section on how to defend yourself contains no mention of: Firefox Linux Tor Java script blocking Pretty poor effort.
1 of 1 people found the following review helpful:
3.0 out of 5 stars
over-hyping the new digital bogeyman,
By
This review is from: The Filter Bubble: What The Internet Is Hiding From You (Paperback)
although "the Filter Bubble" is certainly "zeitgeist" + thus guaranteed to sell very well ( cynical moi ?) - it professes to illuminate th ecurrent state of play in online data use, yet it masques crucial wider contexts.yes, most people are aware of the big online media firms using our personal info for wider external commercial gain etc, but the wider benefits we all gain in day to day enjoyment, increased interaction, networking opportunities (particularly for us creatives) , increased stimulus (not all of us only look up only rollerskating pandas online ..) more than compensate for any intrusion into our lives from Fbook, Google et al. the wider context omitted is that mindcontrol , access to information - this has been in place since man formed societies millenia ago. there will always be elites that attempt to control + manipulate information and what the public see, hear + potentially think. Parisher over states the new digital media argument completely. my father (BSc hons in History) said to me several years ago - every age has its bogeyman - be it imperialism, communism, nuclear war, aids, capitalism, al-quaida etc: get the picture? Eli Parisher states time + time again in the book,of the perils of such personal information collection to shape our everyday perceptions, choices + thinking. a seemingly concerned techie/liberal tome to the evils of the online social media/data age may or may not be well intentioned i'm not sure - but i feel its deliberately alarmist + reductionist. the better informed segments of society will (+ always have) sidestepped the latest propanganda bogeymen and continued to make their own informed decisons from a variety of media, whilst the masses simply won't care about being adversely affected by the alleged affront to their personal data issues that Parisher states here. other media such as the once ubiquitous tv has allegedly done this for decades.. we all a choice: be sceptical to what is being "sold" to us, or switch off the tv or computer. appearing to be thoroughly researched with an impressive index + recommended further reading all US by thw way- "The Filter Bubble" still comes across as over hyping the subject (with some dubious rave quotes on the book cover also - cross check the author's fellow tech author colleagues in the index) for the latest alleged bogeyman out there. good for sales though..
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