or
Sign in to turn on 1-Click ordering.
or
Amazon Prime free trial required. Sign up when you check out. Learn more
More Buying Choices
Surplus Trade Supplies Add to Cart
£39.00 + £5.24 UK delivery
Jac in a box Add to Cart
£42.32 + £2.99 UK delivery
Buy-For-Les... Add to Cart
£51.26 + FREE UK delivery
Have one to sell? Sell yours here
Fijit Friends Interactive Figure--Serafina (Pink)
 
See larger image and other views
 

Fijit Friends Interactive Figure--Serafina (Pink)

by Mattel
3.5 out of 5 stars  See all reviews (15 customer reviews)
RRP: £54.99
Price: £44.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £10.00 (18%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.
Want guaranteed delivery by Wednesday, May 30? Choose Express delivery at checkout. See Details
Shopping for Electronic Toys?
You can see our full range of electronic toys here including digital cameras for kids, educational computers and electronic pets. Or why not visit our Toys Store to explore everything we have to offer.

Watch a Related Video



Product Features

  • Fijit recognizes over 30 keywords and responds with over 150 phrases
  • She also loves to dance with you—play any music and she grooves to the beat with her hilariously fidgety body
  • She is squishy soft, oh-so huggable and is eager to make you laugh out loud
  • UK-specific model sold by Amazon.co.uk will respond to UK and Irish accents
  • For ages 6 years and over

Product Specifications
Model Number:X4379
Assembly Required:No
Batteries Required?:Yes
Batteries Included?:Yes
Material Type(s):Plastic
Color:pink

Product details

  • Boxed-product Weight: 1.2 Kg
  • Delivery Destinations: Visit the Delivery Destinations Help page to see where this item can be delivered.
  • Batteries: 5 AA batteries required. (included)
  • Manufacturer recommended age: 6 years and up
  • Item model number: X4379
  • ASIN: B0052J2WWS
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 19,247 in Toys & Games (See Top 100 in Toys & Games)

Product Description

Product Description

Who gets you better than your BFF? A Fijit Friend™ is an interactive best friend that chats with you—she recognizes over 30 keywords and responds with over 150 phrases! She also loves to dance with you—play any music and she grooves to the beat with her hilariously fidgety body! She is squishy soft, oh-so huggable and is eager to make you laugh out loud! Includes 5 x AA batteries. Ages 6 years and over.

Manufacturer's Description

Serafina, a smart, fun and funny Fijit Friend, is an interactive toy that will become your child's new best friend. With supple skin that enables amazing movement, this sweet pink Fijit Friend has several interactive features, including voice recognition, beat detection, dance mode, and over 150 built-in responses. Recommended for ages six and up, Serafina will be a fast and lasting friend that chats, dances, jokes and performs.

Fijit Friend Logo
Serafina
The Sweetie-Pie Fijit Friend

At a Glance:

Age: 6 years and up

Requires: 5 AA batteries

* Colours and decorations may vary.
Fijit Friend At a Glance
Serafina
The Sweetie-Pie Fijit Friend

Serafina The Sweetie-Pie Fijit Friend
Serafina The Sweetie-Pie Fijit Friend

Meet Serafina, the Sweetie-Pie Fijit Friend
Serafina has the biggest heart and only wants to make you happy. She likes all things girly, and when she plays games, she wants everyone to win. Like all Fijit Friends, Serafina was created when a gooey science experiment was brought to life by the power of music. She loves to laugh until her sides hurt, dance until she's dizzy and be herself with her one true bestie.

Soft, Tactile Skin Enables Lifelike Movements
This Fijit Friend is made with a durable plastic head, cute removable ears and a squishy shell that's a delight to touch. Poke her belly to prompt cool movements and fun surprises.

Your new friend's body and head will turn, bounce and wiggle. Even her LED face and eyes will light up in response to stimuli. With unique movements and a huggable form, she'll make a fascinating new BFF.

Watch as Your Fijit Friend Dances to the Beat
Play your own music and watch this Fijit Friend boogie in dance mode. Beat Sensors allow physical and emotional reactions to different styles of music--from slow ballads to lively pop tracks. Dance along as she rocks, twirls and bounces to the beat. She'll even perform her own original songs.

Responds to Your Voice with Phrases, Jokes and More
Eager to chat and make you laugh, this Fijit Friend features voice recognition, allowing her to identify over 30 voice commands and respond with more than 150 built-in phrases and jokes. When it's time for bed, wish your Fijit Friend a good night. Her belly will glow like a nightlight as she nods to sleep.

This Fijit Friend can also detect and respond to various media platforms, including mobile applications, webisodes, television commercials and more. As a UK-specific model, this Fijit Friend will also respond to UK and Irish accents. (Please note: This is only guaranteed on Fijit Friends sold by Amazon.co.uk. Please be aware that Fijit Friends sold on Amazon Marketplace may have been imported. It is advised that you check with the seller.)

What's in the Box
Serafina Fijit Friend, five AA "Try-Me" batteries and instructions.

Fijit Friends Logo Meet Willa--The Trend-Setting Fijit Friend Fijit Friends Interactive Figure—Willa (Purple)


Frequently Bought Together

Fijit Friends Interactive Figure--Serafina (Pink) + Fijit Friends Interactive Figure--Willa (Purple) + Milky The Bunny
Price For All Three: £139.42

Show availability and delivery details

Buy the selected items together



Related Items

  • Most Popular
  • Art & Craft Supplies
  • Soft Toys
  • Fashion Dolls
  • Tabletop & Miniature Gaming
  • Figures & Playsets

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
(1)

Your tags: Add your first tag
 

Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Serafina rocks! 4 Dec 2011
Durability:    Educational:    Fun:   
I got this for my daughters 6th birthday. The batteries that came with Fijit quickly ran low and she started to reset and would only tell jokes. After inserting some good quality high power batteries she was back on top form. I wouldn't recommend the toy for any child under 5 as you have to speak certain phrases very clearly in order to get a response although my 3 year old does fine with help from big sister. This toy is going to be a hit in our house for a long time, she is just so cute. The dancing is hilarious and my daughter boogies along with her and it is such fun to watch. She also tells jokes and you can have a conversation about school, the weather and whether you are happy or sad today. Overall, I would recommend this toy, your little girl will love her and so will you! Oh, and remember to take her out of demo mode when you take her from the box.
Comment | 
Was this review helpful to you?
27 of 33 people found the following review helpful
over rated 14 Nov 2011
By jode
Durability:    Fun:   
I bought this for my daughters 10th birthday she has been on about this toy for ages so i was really pleased as a mum that i managed to purchase one as been told they are selling really fast as they are one of the most wanted toys this christmas, SO as a mum i couldt wait to see her reaction when she opened it and ofcourse it was the reaction of a very happy child she couldnt wait to open the toy and play and it was fun for the first 20mins but then all of a sudden it kept goin in to sleep mode and getting all muddled up with the simple commands we were sayin when she wanted to show it off to her friends and family ,so my daughter then became upset and has told me to send the toy back and NOT to replace it with another one, I was very unimpressed with this toy as much as my daughter i felt vey sorry for her ! this toy is definatly over rated and very over priced and iam very sure if your toy does work your child will soon get very bored with it as it is very repetative and not as good as what the sellers make it out to be! please think very carefully about purchasing this product as its not nice to see any child mislead by these so-called fab toys not to mention the waste of money
Was this review helpful to you?
1 of 1 people found the following review helpful
By SlayerKat VINE™ VOICE
Amazon Verified Purchase
Durability:    Educational:    Fun:   
We got the Fijit for my 6 year old as a Christmas present. She didn't actually ask for it exactly so much as was "told" she might like it because I had seen it recommended in a review. We showed my daughter the website and she loved it. Christmas Day was long anticipated so you can imagine how upset and disappointed she was after playing with it for less than half an hour before it became "faulty'. As other people have already mentioned in their reviews Fijit becomes glitchy. She started rebooting herself in between play modes. This is incredibly frustrating for both parent and child. And there is very little you can do on Christmas Day to put it right. I thought I'd been really clever this year by getting it out of the box before wrappng 'checking' the contents ie having a little play with it and generally making sure it was in good working order. I even bought extra batteries just in case as the batteries it comes with are for 'demonstration' purposes only. I've written to both Mattel (the manufacturers via Girl Tech) and Amazon. I gather from other research both online and in toy shops that this is a common fault with Fijit. I'm loathed to return it and exchange it because I fear that we will receive another one that does the same thing after an hour's play. Otherwise my daughter really loves her. Fijit is delightful to look at. She has a soft tactile body and when she does work properly she is responsive, clever and quite cute. It just seems to me that Mattel have rushed these toys out quickly to meet demand rather than fully testing them and ironing out the glitches. I'm hoping that in time there could be a online firmware upgrade as she can pick up signals from the website for bonus play modes. In summary 1 star for durability and educational value but 3 stars for fun. I really wish I could give it more stars but it simply does not work well enough.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
fijit friends
This very clever toy is excellent for socializing. I bought it for my sister as a present and she hasn't put it down. Read more
Published 1 month ago by master Alexander
Good fun if a bit loud!
Daughter (7) says: "I'll say it was very active and I really liked playing with it.But it some times it makes mistakes and does not understand what you say. Read more
Published 3 months ago by Piggledy Princess
Fijit Friends - Super Serafina
My 6 year old niece who is quite ill with Leukemia just loves Serafina - she is just like her little friend and provides a real emotional experience for her!
Published 4 months ago by Grace MacArthur
Fab Fijit
This is a great product, I wasn't sure about buying it, but it really is cool. Its face changes colour and it dances to music. The body is soft and feels like play dough. Read more
Published 4 months ago by Bluekeeley
limited use
after weeks of saying no to our child we gave in and bought this annoying useless but quite funny so called interactive toy that has a really annoying sounding voice and soft outer... Read more
Published 4 months ago by MRS.E
Happy Daughter
bought this for my daughterfor christmas and what fun we have had!! my daughter is 7 and im 43 and we both find it very entertaining and quite funny especially when it starts... Read more
Published 4 months ago by ethily
fijit friend
was not sure about buying this item as she was expensive everywere then noticed her on here a lot cheaper
my daughter loves her she is an amazing toy with lots of fun things... Read more
Published 4 months ago by Ms. J. Ferguson
Much wanted gift
My Daughter added this to her Christmas list very late. I was reluctant to pay the full shop price and was delighted to purchase through Amazon at a bargain. Read more
Published 4 months ago by Smcg
Not much Fijit?
Very disappointing - having seen the you tube advert, it seemed a great toy for Christmas... It definitely did not deliver! Read more
Published 4 months ago by Mel B
my childs happy she got one
i tried to get a fijit for so long but all shops sold out and most of the websites wanted 60+ pounds for them, so happy that amazon delivered on time and at a price i could afford
Published 4 months ago by lj
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Discussion Replies Latest Post
beanie boo ghosty 4 14 hours ago
Kidkraft Metropolis Train Set 0 4 days ago
i love transformers 9 10 days ago
coraline rag doll 3 11 days ago
my invention pego 4 17 days ago
Search Customer Discussions
Search all Amazon discussions
   
Related forums


Listmania!


Look for similar items by category


Amazon.co.uk Privacy Statement Amazon.co.uk Delivery Information Amazon.co.uk Returns & Exchanges