- Paperback: 304 pages
- Publisher: University of Illinois Press; Reprint edition (30 Jun 1992)
- Language English
- ISBN-10: 025206299X
- ISBN-13: 978-0252062995
- Product Dimensions: 2.3 x 1.5 x 0.2 cm
- Amazon Bestsellers Rank: 1,974,021 in Books (See Top 100 in Books)
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Product Description
Product Description
Just a few years in the mid-1950s separated the "golden age" of television's live anthology drama from Newton Minow's famous "vast wasteland" pronouncement. Fifties Television shows how the significant programming changes of the period cannot be attributed simply to shifting public tastes or the exhaustion of particular program genres, but underscore fundamental changes in the way prime-time entertainment programs were produced, sponsored, and scheduled. These changes helped shape television as we know it today. William Boddy provides a wide-ranging and rigorous analysis of the fledgling American television industry during the period of its greatest economic growth, programming changes, and critical controversy. He carefully traces the development of the medium from the experimental era of the 1920s and 1930s through the regulatory battles of the 1940s and the network programming wars of the 1950s.
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First Sentence
The 1950s is generally seen as the formative decade of American television, when the medium moved from its scientific origins to its place as a ubiquitous consumer good, developed its unique program forms and production practices, and discovered its regulatory constraints and commercial potential. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The 1950s is generally seen as the formative decade of American television, when the medium moved from its scientific origins to its place as a ubiquitous consumer good, developed its unique program forms and production practices, and discovered its regulatory constraints and commercial potential. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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