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Festivals, Tourism and Social Change: Remaking Worlds (Tourism and Cultural Change) (Hardcover)

by David Picard (Editor), Mike Robinson (Editor)
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Product details

  • Hardcover: 293 pages
  • Publisher: Channel View Publications; illustrated edition edition (12 Oct 2006)
  • Language English
  • ISBN-10: 1845410483
  • ISBN-13: 978-1845410483
  • Product Dimensions: 21.1 x 15.2 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 2,723,527 in Books (See Bestsellers in Books)

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Product Description

Product Description

This book explores the linkages between tourism and festivals and the various ways in which each mobilises the other to make social realities meaningful. Drawing upon a series of international cases, festivals are examined as ways of responding to various forms of crisis - social, political, economic - and as a way of re-making and re-animating spaces and social life. Importantly, this book locates festivals in the constantly changing, socio-economic and political contexts that they always operate in and respond to - contexts that are both historical and modern at the same time. Tourism is bound closely together with such contexts; feeding and challenging festivals with audiences that are increasingly transient and transnational. Tourism interrogates notions of ritual and tradition, shapes new spaces and creates, and renews, relationships between participants and observers. No longer can we dismiss tourists simply as value neutral and crass consumers of spectacle, nor tourism as some inevitable commercial force. Tourism is increasingly complicit in the festival processes of re-invention, and in forming new patterns of social existence.


About the Author

David Picard has been trained as an anthropologist (PhD in 2001, University of La Reunion, France) and is currently working as a research fellow at the Centre for Tourism and Cultural Change at Sheffield Hallam University, United Kingdom. His interests focus on the cultural economics of international tourism, especially spaces and forms of exchange between hosts and guests. Mike Robinson is Professor of Tourism Studies at Sheffield Hallam University, UK and Director of the Centre for Tourism and Cultural Change
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5.0 out of 5 stars an excellent collection which will interest anyone involved in heritage studies. , 27 Feb 2008
This review is from: Festivals, Tourism and Social Change: Remaking Worlds (Tourism and Cultural Change) (Paperback)
"A few years ago, I set my class of heritage students the task of running an open day as part of the National Trust's Heritage Week. This was to showcase my university's recently acquired heritage precinct, consisting of a court, police lock-up and Pentonvillean gaol. In the debriefi ng, the majority complained that it had been too chaotic. The newspapers had printed the wrong times, no-one had any idea of how many people might turn up and the lecturer failed to tell them in minute detail what they had to do. I cheerfully replied that such uncertainty characterised the way that events ran in the real world. No, they firmly explained, they were at university to learn exactly how to run things. With enough careful planning, events could run in a clockwork manner and there
would be no problems. This corporate view of event management has now become the norm, followed religiously in most textbooks and courses. Strategic planning eliminates mistakes. Logistics software provides a template for smooth operations. The key issues are the satisfaction of sponsors and VIP management. However, as is rightly argued in this book, such an approach ignores important issues of how events might infl uence identity, heritage and social contests. These are common issues in the heritage literature. However, in heritage studies we mainly focus on attractions, monuments and sites. We tend to overlook the growing influence of events in shaping ideas of (and about) heritage. This book is a timely reminder that the recent growth of events is opening up another area for us to consider: representations and interpretations of heritage. Furthermore, examining events also enables us to understand heritage at more permanent sites. It is still quite common to come across the view that heritage attractions are little different from other attractions. That heritage attractions seem prone to failure is, according to this view, merely the result of a lack of business skills and planning. As this book demonstrates, heritage events are strongly infl uenced by characteristics peculiar to heritage. The great bulk of this book comprises 14 studies of place-based festivals. These case studies examine either how these festivals are changing local concepts of identity or how broader social changes are reshaping the festivals. It is a geographically diverse group of studies. The majority are from Britain. A study of Ashbourne's Shrovetide football match considers the survival of `Merrie Olde England' into the modern world. Four others look at a very different Britain, examining the Notting Hill Carnival, Edinburgh Mela, the Manchester Lesbian, Gay and Transgender Festival and new festivals in the London Borough of Greenwich. Other European festivals considered are in Sardinia, Croatia and the Italian Tyrol. From the Americas there are festivals in Quebec and Argentina. Surprisingly, there are no entries from the USA: a great pity considering the growing emphasis there on festivals based on popular culture (such as the
Burning Man Festival, Riverside's Trek Fest, Lone Pine's Western Film Festival, numerous Gunfighter's Rendezvous, Roswell's UFO Weekend, and the
Superman Festival held in Metropolis). Further chapters consider the island of Reunion, Australia, South Africa and Kyrgyzstan. Lest we become too focused on the spirit of place, Nicola McLeod contributes a provocative and well-written chapter on the growth of `placeless' festivals. In summary, this is an excellent collection which will interest anyone involved in heritage studies. I also hope that it comes to the attention of our colleagues in events management."

Warwick Frost, Monash University in Journal of Heritage Tourism 3(1): 75-76
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1 of 1 people found the following review helpful:
5.0 out of 5 stars a superb collection of essays on the role of carnivals and festivals in shaping our perception of places and communities, 28 Dec 2007
This review is from: Festivals, Tourism and Social Change: Remaking Worlds (Tourism and Cultural Change) (Paperback)
For a superb collection of essays on the role of carnivals and festivals in shaping our perception of places and communities, see Festivals, Tourism and Social Change'. The volume, edited by David Picard and Mike Robinson, was published by Channel View Publications in October 2002. (Thinking about festivals. Hidden Europe 14, May 2007)
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