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Product Description
Product Description
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
From the Back Cover
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. Festival & Special Event Management offers a current and relevant text for study and professional reference.
Features
- End–of–chapter case studies profle staged events to illustrate various concepts as presented in the text.
- Industry professionals present real–world examples.
- ‘Event profle’ vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.
Festival & Special Event Management brings together a team of experienced authors who have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
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Today events are central to our culture as perhaps never before. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
The book is quite easy to follow and is not at all heavy-duty or hard going. However, it doesn't go into too much depth about the events business itself, and as a student, that would have been useful for me. Also the book doesn't encourage you to look elsewhere for material, unlike the one by Shone (A) and Parry (B) (which suggests things like weblinks).
Overall, this is a good book, but it has a few drawbacks for non Australian users, even though you can adapt a lot of the material, especially the general techniques and approaches to whatever event you yourself are organising. Having said that I thought it was much more useful than the books by Goldblatt (JJ) which tend to be very descriptive.
Jason Bosch
Director of ArgusFest
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