Festival and Events Management
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Review
"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial."
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
"Festival and Events Management is an extensive compilation in a rapidly growing academic field of study, and the first explicit purpose of this book is to offer an (academic) understanding of this quickly growing field: the management of festivals and event."
Dr. Richard Ek, Department of Service Management, Lund University, Sweden
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
"Festival and Events Management is an extensive compilation in a rapidly growing academic field of study, and the first explicit purpose of this book is to offer an (academic) understanding of this quickly growing field: the management of festivals and event."
Dr. Richard Ek, Department of Service Management, Lund University, Sweden
Product Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA
Inside This Book
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First Sentence
This chapter introduces and defines art, culture and leisure. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
This chapter introduces and defines art, culture and leisure. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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4.0 out of 5 stars (1 customer review)
3 of 4 people found the following review helpful:
4.0 out of 5 stars
On your way to managing an Event, 4 July 2006
By Mrs. Nolene Green - Published on Amazon.com
This review is from: Festival and Events Management: An International Arts and Culture Perspective (Paperback)
I am currently in an Event Management course and this book has helped me understand the workings of the industry.
It is very clear and has seperate sections relating to the industry eg, catering and rostering.
I bought it because I live in Australia and it has relevant articles to events held here particularly the Sydney Olympic games, it also has large references to Edinbourough/England and Scottish festivals.
All the aside it is an excellent book to help anyone understand the scope of how and what yuo need to take into account for a medium to large scale event.
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