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Fender: The Golden Age [Standard Edition] Hardcover – 7 Jun 2010


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Product details

  • Hardcover: 288 pages
  • Publisher: Cassell Illustrated; First Edition edition (7 Jun. 2010)
  • Language: English
  • ISBN-10: 1844036669
  • ISBN-13: 978-1844036660
  • Product Dimensions: 22.9 x 2.5 x 29.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 332,828 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

About the Author

Martin Kelly is the joint MD of highly acclaimed British independent record label Heavenly Recordings home of the Magic Numbers, Doves and Cherry Ghost. Paul Kelly is an award winning film maker (director of Finisterre and This Is Tomorrow) and designer. He is taking all the photographs in this book. He lives in London. Terry Foster is one of the world's leading authorities and collectors of Fender guitars. He lives in America.

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Most Helpful Customer Reviews

16 of 16 people found the following review helpful By J. Ludlow on 26 May 2010
Format: Hardcover
This is a remarkable book. It took almost 10 years to put together and it shows. The collection of Fender guitars is the best I have ever seen in any book, and includes a Jazzmaster in the almost mythical Shell Pink custom finish as well as other Fender models in super-rare Inca Silver, Sonic Blue, Foam Green, Shoreline Gold etc. Equally astounding is the collection of original tags, catalogues and other memorabilia which litter the pages and bring the golden age of Fender truly to life. There are artifacts in these pages which I didn't even know existed, and I've been an avid collector for more than twenty-five years.

The text provides a history of the Fender company in the era as well as a description of each model, but does not attempt to describe every change to every guitar or bass in great detail. There are no exploded views or close-ups of the bottom of pickups etc - it's not that kind of book, though I would suspect that the authors could have done that if they had wanted to. Rather it aims for a judicious overview, which places everything in its proper historical context and doesn't frighten off the general reader.

That really is the beauty of this book. It will keep the collector/ enthusiast happy because of the plethora of never-before-seen pics of rare guitars and literature. But it will also satisfy the non-specialist who simply wants to look at great designs, historically impotant artifacts and to find out what all the fuss is about. He wont be left in any doubt now.
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5 of 5 people found the following review helpful By Mr. SM Stewart on 6 Oct. 2010
Format: Hardcover Verified Purchase
I was into my sixties before I realised my lifetime's ambition which was to own a US Fender Stratocaster. I was a big fan of the Shadows, Hank B Marvin et al, and they were one of the first, if not the first UK group, to play Fenders.. My son has a Stratocaster and a Telecaster. I bought the book, Fender: The Golden Age for him. What appealed to us was the wealth of information on all models in the Fender range. The photos are terrific. The biographical information on 'Fender playing musicians' was most illuminating. The historical data on the progression of the Fender in all its incarnations was highly informative. All in all, an excellent book, well worth the money.
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5 of 5 people found the following review helpful By TOMMY on 16 July 2010
Format: Hardcover
This is the Fender book that I dreamt about....Great photos and a fascinating history of the Fender brand and not a mention of Eric Clapton in site...perfect...!

If you (like me...) have spent many hours searching for that perfect Strat or custom colour Jazzmaster then you will find it in this book...recommended...!
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2 of 2 people found the following review helpful By Red Rose Mummy on 1 Nov. 2011
Format: Hardcover
Octopus Books were offering this book for review on Twitter and I knew my biggest nephew would love to have a look at it. He is 19 and a massive music fan. He plays guitar and knows the difference between a Fender and a Gibson. As a music fan I was looking forward to having a look through it myself.

This is a beautiful hardback book with full colour photos throughout. The book's blurb explains that the authors have travelled the world and been entrusted with some of the most valuable guitars on earth to bring together the finest collection of Fender guitars in one book, along with the most complete selection of Fender ephemera.

Starting with the birth of Leo Fender in 1909 through to the release of his first guitar in 1946 and the subsequent development of the company and their electric guitars and equipment. It goes into detail, without being too in depth and including information that only the biggest anorak would want to know. The musicians who played Fenders are also included, with a full chapter devoted to Jimi Hendrix.

This book is really well written, and excellent quality. The paper is heavy and glossy and the text, although very small, is concise and to the point. Every page contains at least one beautifully shot photograph. In essence this book manages, I think, to appeal to the hardcore fan and to those with just a passing interest. It really is a very enjoyable read for anyone interested in music.

I'll be passing this book on to biggest nephew soon and am sure he will enjoy it even more than I did.
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1 of 1 people found the following review helpful By Andrew Sinclair on 7 Nov. 2011
Format: Hardcover
The kind people at Octopus books asked if I could review this book for them. I'm delighted to do so. Way back in my teenage years I owned a 1962 Fender Stratocaster. From reading this book I now understand why the current value of such a guitar is about £20,000. I wish I still had it......

This book tells you so much more than just the story of the iconic instrument which has made Leo Fender's name a by-word for an electric guitar. Although all the products from the Fender companies are lovingly described and photographed (this book will never work as a Kindle edition!) the real story is that of the man Leo Fender, his partners and his businesses.

Although I'm passionate about rock'n'roll and blues music for some reason the development of the electric bass guitar wasn't something I'd really given any thought to. Until I read this book that is. Do you realise that Leo Fender designed the first ever electric bass guitar? And he designed the first ever matching bass amplifier? Genius is word often overused, but I think it is fair to apply it to Leo Fender. What would modern music be like if he hadn't invented and marketed the electric bass guitar? In terms of the step changes in music in the 1950's/'60's this was maybe an even great feat than developing the Telecaster and then the Stratocaster. Like all the other instruments manufactured by Fender the story of the Precision Bass is beautifully told in this book.

There is no doubt that there was synchonicity in the air in the mid to late '50's. Music was exploding in popularity,and people like Leo Fender were there to deliver the guitars and the amplifiers to let the musicians make the music they wanted to.
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