This is a remarkable book. It took almost 10 years to put together and it shows. The collection of Fender guitars is the best I have ever seen in any book, and includes a Jazzmaster in the almost mythical Shell Pink custom finish as well as other Fender models in super-rare Inca Silver, Sonic Blue, Foam Green, Shoreline Gold etc. Equally astounding is the collection of original tags, catalogues and other memorabilia which litter the pages and bring the golden age of Fender truly to life. There are artifacts in these pages which I didn't even know existed, and I've been an avid collector for more than twenty-five years.
The text provides a history of the Fender company in the era as well as a description of each model, but does not attempt to describe every change to every guitar or bass in great detail. There are no exploded views or close-ups of the bottom of pickups etc - it's not that kind of book, though I would suspect that the authors could have done that if they had wanted to. Rather it aims for a judicious overview, which places everything in its proper historical context and doesn't frighten off the general reader.
That really is the beauty of this book. It will keep the collector/ enthusiast happy because of the plethora of never-before-seen pics of rare guitars and literature. But it will also satisfy the non-specialist who simply wants to look at great designs, historically impotant artifacts and to find out what all the fuss is about. He wont be left in any doubt now.