Favourite Copywriting Books

A Listmania! list by E. RIVIS (Malton, UK)
(REAL NAME)   
 
Tested Advertising Methods (Prentice Hall Business Classics)
1.  Tested Advertising Methods (Prentice Hall Business Classics) by Caples
The list author says:
  "One of my all-time favourite copywriting books."
£7.78   Used & New from: £3.99
4.6 out of 5 stars  See all reviews (7 customer reviews)

How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them
2.  How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them by Paul Gorman
The list author says:
  "This book began my journey into great copywriting technique."
Used & New from: £4.82
4.6 out of 5 stars  See all reviews (5 customer reviews)

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Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time
3.  Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time by Veloso
The list author says:
  "Fantastic introduction to writing effective online copy."
Used & New from: £0.01
4.1 out of 5 stars  See all reviews (11 customer reviews)

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Don't Make Me Think!: A Common Sense Approach to Web Usability
4.  Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug
The list author says:
  "Okay it's about Usability - but Steve's awesome book contains sterling advice on what makes web copy effective."
£18.99   Used & New from: £9.99
4.4 out of 5 stars  See all reviews (84 customer reviews) | 1 customer discussion

Outrageous Advertising That's Outrageously Successful
5.  Outrageous Advertising That's Outrageously Successful by Dan S. Kennedy
The list author says:
  "As a 'reserved Brit' I find this book outrageous! (And very, very good)."
£11.37   Used & New from: £7.85
4.0 out of 5 stars  See all reviews (5 customer reviews)

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
6.  Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan
The list author says:
  "Keep this within arms reach of your keyboard. Practical and useful."
£7.59   Used & New from: £4.08
4.5 out of 5 stars  See all reviews (10 customer reviews)

Ogilvy on Advertising
7.  Ogilvy on Advertising by David Ogilvy
The list author says:
  "Essential reading for anyone who wants to produce adverts that sell."
£10.49   Used & New from: £7.66
4.9 out of 5 stars  See all reviews (26 customer reviews)

Influence: The Psychology of Persuasion
8.  Influence: The Psychology of Persuasion by Robert Cialdini
The list author says:
  "Not about copywriting, but read it and you'll understand why it's here."
£4.74   Used & New from: £1.93
4.3 out of 5 stars  See all reviews (66 customer reviews) | 1 customer discussion

The Magic of Thinking Big
9.  The Magic of Thinking Big by David J. Schwartz
The list author says:
  "Want to write copy that's sells? I discovered you need to think big to write big. Anything less produces weak copy. Read this as part of your copywriting curriculum."
£4.76   Used & New from: £3.25
4.6 out of 5 stars  See all reviews (58 customer reviews)

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E. RIVIS (Malton, UK)
(REAL NAME)   
Qualifications: Author, Public Speaker & Consultant
Last updated: 28/01/2010
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