- Paperback: 76 pages
- Publisher: VDM Verlag Dr. Mueller e.K. (18 Jun 2007)
- Language English
- ISBN-10: 3836416298
- ISBN-13: 978-3836416290
- Product Dimensions: 24.4 x 17 x 0.4 cm
- Amazon Bestsellers Rank: 1,279,510 in Books (See Top 100 in Books)
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Product Description
Product Description
With regard to the topic "New Methods of Technology and their Appropriateness for the UK Fast Moving Consumer Good (FMCG) Business", this work deals with the description of the current communication strategy of FMCG manufacturers compared with new methods of communication. Since advertisements of FMCGs appeal to a wide audience and are dependent on being transmitted frequently, FMCG manufacturers predominantly rely upon traditional mass media. Nowadays FMCGs are characterised as low-involvement products and are exposed to higher competition. In order to stay competitive it is vital for FMCG manufacturers to arouse brand awareness thus ensuring the brand's perception by the consumer. Since they are not in a position to recognise the consumers needs due to lack of appropriate measurement, FMCG manufacturers need to become attentive to the new methods, which fulfil the today's requirements of targeting consumers effectively. In contrast to traditional media the new methods of technology offer good opportunities to satisfy the needs of the modern consumer by delivering customised advertisements. Due to the interactivity of advertisements, the new formats enable better brand awareness by adding value to the brand in form of entertainment and information.
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A rip-off experience par excellence
19 Oct 2008
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This book is essentially an undergraduates thesis written by a person that doesn't even command the English language at a level that would be sufficient for a business related book. The content is poor and mostly based on a copy/paste exercise from the publications listed in the References section. Note that the book is written with double line spacing and costing at around 50$ per piece yields an incredible 1$ per page ratio which for a recycled paper B&W print is extortional. Trust me, it's not worth the cash nor the time. I't is a clever decision to not provide the 'Search Inside' feature for this book by Amazon as they would have had one less copy sold.
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