- Hardcover: 280 pages
- Publisher: OUP USA (14 Nov 2002)
- Language English
- ISBN-10: 0195153111
- ISBN-13: 978-0195153118
- Product Dimensions: 26.2 x 18 x 3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,699,372 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
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"Customers travel a five-stage 'Experience Engagement Process' as they purchase and use goods and services, say this consultant duo. Their book explains how to enhance that process by managing three experiential elements: the product --whatever the customer buys; the service - all interactions between customer and company; and the environment - the external elements that surround the product."--Business Reader Review
Product Description
In the age of rapidly changing technology, increased global opportunities and globalisation, and shareholder activity, executives all over the world are expected to use the right techniques in order to gain the highest level of success for their organization. These executives need the knowledge and tools that will allow them to continue to thrive and remain ahead of the competition in the business environment. This volume and its accompanying guide puts them on the right track. It offers a practical and proven framework for rapid implementation of strategic change that can be used by executives and their organisations. Complete with an collection of examples and checklists, the accompanying guides provide guidance on specific types of change initiatives such as the launch of a new strategic plan, deep cultural change, acquisitions, and new products.
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First Sentence
It's a common scenario: You've mapped out what you believe is a great game plan to move your organization forward. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It's a common scenario: You've mapped out what you believe is a great game plan to move your organization forward. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4.0 out of 5 stars
Covers fast moving change management from a new standpoint.,
This review is from: Fast Forward: Organizational Change in 100 Days (Hardcover)
A focussed and innovative approach to change management. The model of change management is based around 10 winning conditions applied in a number of situations. The book is based on research/consulting/senior level executive programmes.
Some other authors/consultants consider that change management is a long term process, and the shorter term focus put forward in this book, should be viewed with a questioning approach, in terms of is this right for your situation. However the book is a rich source of ideas, that other books on change do not always provide. The most useful material in the book is the the first part which develops the approach and the conditions necessary for successs/effective implementation. This early part of the book covers factors such as: * Translating change into action. * Building rapid decision making capabilities. * Launching the new strategic plan. Lots of guidance is provided, and the style of writing is clear and non- academic in style. The guide written to accompany the book - Organizational change in 100 days - a fast forward guide. Is not especially good value. Stan Felstead - Interchange Resources UK.
4.0 out of 5 stars
Manage organizational change, and quickly,
By
This review is from: Fast Forward: Organizational Change in 100 Days (Hardcover)
The lessons Elspeth Murray and Peter Richardson wish to convey about organizational change are important, applicable and easy to sum up: If you want to change, do it quickly. The first 100 days are crucial. Build "speed, critical mass and intelligent momentum." Traditional models of decision making and strategic planning take too much time and contain far too many bottlenecks, making them inappropriate for the Information Age. The authors have done their research and they clearly explain the key elements of change and how to apply them to a range of situations. In fact, the authors do too good a job of emphasizing their main points: The book's drawback is its repetitiveness. We recommend that leaders who haven't yet managed a major change or those who wonder why their efforts have not succeeded read this book - especially the first half. Once you understand the core concepts, you may be able to read the rest less intently.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.3 out of 5 stars (3 customer reviews)
4.0 out of 5 stars
Manage organizational change, and quickly,
By Rolf Dobelli "getAbstract" - Published on Amazon.com
This review is from: Fast Forward: Organizational Change in 100 Days (Hardcover)
The lessons Elspeth Murray and Peter Richardson wish to convey about organizational change are important, applicable and easy to sum up: If you want to change, do it quickly. The first 100 days are crucial. Build "speed, critical mass and intelligent momentum." Traditional models of decision making and strategic planning take too much time and contain far too many bottlenecks, making them inappropriate for the Information Age. The authors have done their research and they clearly explain the key elements of change and how to apply them to a range of situations. In fact, the authors do too good a job of emphasizing their main points: The book's drawback is its repetitiveness. We recommend that leaders who haven't yet managed a major change or those who wonder why their efforts have not succeeded read this book - especially the first half. Once you understand the core concepts, you may be able to read the rest less intently.
5.0 out of 5 stars
Review by the Editor of Stern's Management Review,
By Gerry Stern "Stern's Management Review Online" - Published on Amazon.com
This review is from: Fast Forward: Organizational Change in 100 Days (Hardcover)
The authors present a framework for rapid implementation of organizational change. They assert that creating understanding for the need for change, building momentum, and perhaps scoring some initial successes in the first 100 days greatly increases chances for success. Successful change calls for Winning Conditions, the book's core framework, consisting of: correct diagnosis of the change challenge; early development of shared understanding; enrichment of shared understanding; establishing a sense of urgency; creating a limited, focused, strategic agenda; rapid, strategic decision making and deployment; a human flywheel of commitment; identifying and managing sources of resistance; follow-through on changing organizational enablers; and demonstrated leadership commitment. Discussion and examples make this approach clear and show how it's applied. The authors are careful to distinguish between different types (or depths) of intervention. The book is outstanding in its scope and quality of thought. It is highly informative, gets to the meat of ideas clearly and quickly, and gives the reader solid value from start to finish.
0 of 1 people found the following review helpful:
1.0 out of 5 stars
Going Fast Forward causes skipping,
By Henry Hornstein - Published on Amazon.com
This review is from: Fast Forward: Organizational Change in 100 Days (Hardcover)
I expect that in a business world that values speed over most things, Richardson & Murray's book would strike a sympathetic chord. Nonetheless, beyond the existence of a popular belief that the quicker the better is how business should be run, I know of no research which would substantiate the claims to this effect. Are the stories that are provided by the authors sufficient to confirm their statements? I think not. Business is always looking for the next fad, something that will make all the difference in as short a time as possible. Management authors and practitioners who collude in this misguided search for the Holy Grail do more harm than good. Organizations are successful in the long term if they engage employees' hearts, not if they focus on things and logic. This engagement and involvement, the establishment of a democratic community, are not attainable in 100 days - maybe multiples of a 100 days.
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