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'One of the best compact intros to this fascinating topic.' - i-D Magazine
--This text refers to the
Hardcover
edition.
Product Description
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities.
Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
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Etymology is concerned with the origins and development of the meanings of words. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Etymology is concerned with the origins and development of the meanings of words. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
15 of 17 people found the following review helpful
Format:Paperback
As a fashion student, i am constantly questioning why i design clothes and for who, finally a book that has helped me to see the light and whether we are fashion or anti fashion we still are communicating through what we wear. and because of this it has made me more aware of what i wear and design. i think it is a must read, even if only helps you to understand what your wardrobe is saying to you
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
An Excellent Primer on Fashion Theory
29 July 2011
Format:Paperback
Malcolm Barnard is one of the leading fashion theorists alive today. His expertise in the literature (see his reader Fashion Theory: A Reader (Routledge Student Readers) and his forthcoming Four volume Fashion (Critical Concepts in Media and Cultural Studies) by the same publisher) is matched with this very concise and important survey of fashion theory utilizing the lens of communication. Malcolm is one of the few fashion theorists publishing these days who has the philosophical tools to think through semiotic theory. His chapter on fashion clothing and postmodernity is worth the price of the book. I've read tens of books on fashion theory, but keep returning to this clear and concise summary of so many essential themes. No wonder it is in the second edition! If you are looking for costume history with lots of examples of clothing styles and anecdotes, this book is not for you. But if you are interested in one of the best primers on fashion theory in print today, this is your book.
1 of 3 people found the following review helpful
No communitcation!
11 Feb 2011
Format:Paperback
This book, with such an important and wonderful premise, says very little.
I had purchased this book thinking it would be a marvelous introduction book for costume design students to help them understand the communication power of clothing and fashion.
But the author ultimately makes no real independent observations or helps to make sense of the numerous references provided by past historians.
He introduces every topic (nearly every two pages) by stating "We just discussed x and we will now discuss y" and yet one marvels at what little was in fact actually said.
He also spends an inordinate amount of time defending fashion as "important" by ridiculously comparing it to things like medicine yet he utilizes no clear examples or "proof" of the actual import of fashion to support his claims at any level - not even pertaining to the title of communication.
This was quite frustrating and disappointed and an extremely boring read.
I had purchased this book thinking it would be a marvelous introduction book for costume design students to help them understand the communication power of clothing and fashion.
But the author ultimately makes no real independent observations or helps to make sense of the numerous references provided by past historians.
He introduces every topic (nearly every two pages) by stating "We just discussed x and we will now discuss y" and yet one marvels at what little was in fact actually said.
He also spends an inordinate amount of time defending fashion as "important" by ridiculously comparing it to things like medicine yet he utilizes no clear examples or "proof" of the actual import of fashion to support his claims at any level - not even pertaining to the title of communication.
This was quite frustrating and disappointed and an extremely boring read.
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