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Fashion as Communication Paperback – 29 Aug 2002


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Product details

  • Paperback: 224 pages
  • Publisher: Routledge; 2 edition (29 Aug 2002)
  • Language: English
  • ISBN-10: 0415260183
  • ISBN-13: 978-0415260183
  • Product Dimensions: 15.6 x 1.3 x 23.4 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 240,892 in Books (See Top 100 in Books)

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Review

'One of the best compact intros to this fascinating topic.' - i-D Magazine --This text refers to the Hardcover edition.

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3.5 out of 5 stars
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Most Helpful Customer Reviews

17 of 19 people found the following review helpful By jojo_wheatley@hotmail.com on 10 Feb 2002
Format: Paperback
As a fashion student, i am constantly questioning why i design clothes and for who, finally a book that has helped me to see the light and whether we are fashion or anti fashion we still are communicating through what we wear. and because of this it has made me more aware of what i wear and design. i think it is a must read, even if only helps you to understand what your wardrobe is saying to you
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2 of 2 people found the following review helpful By m on 13 Jan 2014
Format: Paperback Verified Purchase
Been forced to read it by my Uni because of my assignment. Was left very annoyed, stressed and frustrated with the book. It drained me emotionally. The author is trying to make several proofs of a woman being a minimalistic in life and her role in life is nothing compare to mens'. It felt to me that the author hates women in general and gives the evidence of his findings from the examples of the past that date 100years ago, which is not quite relevant nowadays.
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By S C HOWARD on 6 Oct 2014
Format: Kindle Edition Verified Purchase
I`m satisfied customer, I would use this seller again
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0 of 1 people found the following review helpful By Amazon Customer on 3 Aug 2014
Format: Paperback
all ok
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 3 reviews
2 of 2 people found the following review helpful
An Excellent Primer on Fashion Theory 29 July 2011
By R.S. Covolo - Published on Amazon.com
Format: Paperback
Malcolm Barnard is one of the leading fashion theorists alive today. His expertise in the literature (see his reader Fashion Theory: A Reader (Routledge Student Readers) and his forthcoming Four volume Fashion (Critical Concepts in Media and Cultural Studies) by the same publisher) is matched with this very concise and important survey of fashion theory utilizing the lens of communication. Malcolm is one of the few fashion theorists publishing these days who has the philosophical tools to think through semiotic theory. His chapter on fashion clothing and postmodernity is worth the price of the book. I've read tens of books on fashion theory, but keep returning to this clear and concise summary of so many essential themes. No wonder it is in the second edition! If you are looking for costume history with lots of examples of clothing styles and anecdotes, this book is not for you. But if you are interested in one of the best primers on fashion theory in print today, this is your book.
1 of 2 people found the following review helpful
Pure Textbook 25 Mar 2013
By fatal_degree - Published on Amazon.com
Format: Paperback Verified Purchase
Though informative in exactly the way the title describes, it lacks any personality. It is like reading a dry, boring, antiquated textbook. Though the information is solid and probably applicable for the fashion student...or the student of anthropology or psychology, it is like eating spoonsful of plain flour instead of eating a slice of warm bread. I can enjoy reading textbooks...certain ones are actually a good read. Especially when the author has some wit.

It discusses the theory of clothing and how different society and tribes adorn themselves. And how the society perceives such adornments. It compares what outsider perceptions might be and how we not only communicate messages with our adornment but how those perceptions can differ from culture to culture. It does not give many colorful descriptions and examples. It stays more on theory of fashion as communication.
2 of 5 people found the following review helpful
No communitcation! 11 Feb 2011
By ToughCustomer - Published on Amazon.com
Format: Paperback
This book, with such an important and wonderful premise, says very little.
I had purchased this book thinking it would be a marvelous introduction book for costume design students to help them understand the communication power of clothing and fashion.
But the author ultimately makes no real independent observations or helps to make sense of the numerous references provided by past historians.
He introduces every topic (nearly every two pages) by stating "We just discussed x and we will now discuss y" and yet one marvels at what little was in fact actually said.
He also spends an inordinate amount of time defending fashion as "important" by ridiculously comparing it to things like medicine yet he utilizes no clear examples or "proof" of the actual import of fashion to support his claims at any level - not even pertaining to the title of communication.
This was quite frustrating and disappointed and an extremely boring read.
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