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"The clarity of Barnard's introduction, which sets out the complex agenda of his subject with an elegance that never simplifies, together with the judicious choice of extracts and articles, must surely make this collection the ideal Reader for students and scholars studying fashion from whatever perspective." – Elizabeth Wilson is currently Visiting Professor London College of Fashion, University of the Arts London.
"Fashion is about clothes, about time and about how the individual is linked to society; are they ‘with it’ or not? This collection brings together a range of views and ideas from very different perspectives about fashion in a way that will be of direct interest to students of design, cultural studies, sociology and the study of fashion itself. The book includes different styles of writing and approach, some of which are just now more fashionable than others, but all have been chosen for having something distinctive and important to say about fashion. The choice of articles will give any reader a broad overview of the theoretical and cultural significance of fashion in the twenty-first century. A ‘reader’ is something to dip into, to read different parts of at different times – in fact, if it is as well planned and put together as this one, it is a book that never goes out of fashion!
Malcolm Barnard’s ‘Fashion as Communication’ has become a standard text used on fashion courses all over the world, introducing difficult concepts and theories to students who are often most interested in designing, making and looking at things. His work on visual culture, design and fashion has made accessible to a wide audience key ideas from philosophy, sociology and social theory. Maclolm Barnard’s own writing in the introduction to ‘Fashion Theory’ is as engaging and clear as ever and he sets this collection of articles in a context that will be a continual point of reference for its readers." – Tim Dant, Senior Lecturer in Sociology, University of York.
Product Description
From its beginnings in the fifteenth century, intensified interest in fashion and the study of fashion over the last thirty years has led to a vast and varied literature on the subject.
This collection of essays surveys and contextualizes the ways in which a wide range of disciplines have used a variety of theoretical approaches to explain, and sometimes to explain away, the astonishing variety, complexity and beauty of fashion. Themes covered include individual, social and gender identity, the erotic, consumption and communication.
By collecting together some of the most influential and important writers on fashion and exposing the ideas and theories behind what they say, this unique collection of extracts and essays brings to light the presuppositions involved in the things we think and say about fashion.
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Customer Reviews
It includes classic readings from Barthes, Veblen, Elizabeth Wilson, Umberto Eco, Ulrich Lehmann, Tamsin Blanchard, Fred Davis, Joanne Entwhistle, Valerie Steele, Freud and more. It is a college-level book, and a few sections may be a challenging read: the great thing is this doesn't matter. This is a book you can dip into, and take in as much as you can, from different authors at different times. As your understanding of fashion grows you will enjoy getting new things from familiar passages, and delving into some of the ones you found a bit perplexing earlier.
This is a big, comprehensive book: 48 essays, 600+ pages. The book is in 12 sections;
Fashion and fashion theories
Fashion and history/fashion in history
What fashion is and is not
What fashion and clothing do
Fashion as communication
Fashion: identity and difference (Sex and gender, social class, ethnicity and race, culture and subculture)
Fashion, clothes and the body
Production and consumption
Modern fashion
Post-modern fashion
Fashion and (the) image
Fashion, fetish and the erotic
I would call this the first fashion theory book anyone should buy: before 'Fashion and Modernity', before 'The Culture of Fashion', before Welters' and Lillethus' 'The Fashion Reader'. I would recommend this book to anyone studying fashion design or fashion theory (including at graduate level), as well as anyone interested in material culture in society. You do not have to be a college student to enjoy reading this: anyone who enjoys thinking more deeply about how garments function in our culture will derive an enormous amount of enjoyment from this book. My favourite buy for the 21st century so far!
This is very well organised for students and scholars studying fashionology.
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