Fashion Now, attracted me because it has been put together by the team behind I-D magazine, which i already read religiously and love.
The book gives the reader an in-depth and and down to earth view in to the world and motivation driving each designer. It documents not only famous faces such as Donnatella Versace and Jean-Paul Gaultier, but less well known designers who have only been in the business a few years.
This book is an invaluble read for anyone who is interested in the fashion industry and wants more information about the up and comming stars and their ideas.
In addition, the book is put together wondefully, the layout and colour all help to make this a really modern book that reflects and compliments its content.