- Paperback: 208 pages
- Publisher: John Wiley & Sons; 2nd Edition edition (30 Oct 2001)
- Language English
- ISBN-10: 063205199X
- ISBN-13: 978-0632051991
- Product Dimensions: 24.8 x 17.4 x 1.1 cm
-
Amazon Bestsellers Rank:
381,173 in Books (See Top 100 in Books)
- #39 in Books > Health, Family & Lifestyle > Beauty & Fashion > Fashion
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
|
There is a newer edition of this item:
|
Product details |
Product Description
Product Description
Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students′ requirements and has a number of special qualities that make it essential reading for anyone involved in the fashion and clothing sectors of business.
Key features include:
?∗ Discusses contemporary issues faced by fashion marketers, with up–to–date British and international examples.
?∗ Theory and practice are well balanced with relevant examples to illustrate key concepts and principles. Concepts are made accessible and easy to apply to practical problems.
?∗ Numerical concepts are clearly explained with worked examples.
? ∗ A distinctive overview of range planning combines sound design sense with commercial realism.
? ∗ A guide to further reading provides a firm foundation for all who wish to develop expertise in specialist areas like fashion market research, fashion advertising or fashion range planning.
? ∗ Discusses the impact of the Internet on the marketing and distribution of fashion products and services. Embraces an integrated approach to marketing communications with new elements covering personal shopping and the use of celebrity endorsements.
Fashion Marketing is largely based on the working and teaching experience of a team of experts from Newcastle Business School – a part of Northumbria University.
From the Back Cover
Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students′ requirements and has a number of special qualities that make it essential reading for anyone involved in the fashion and clothing sectors of business. Key features include:
- Discusses contemporary issues faced by fashion marketers, with up–to–date British and international examples.
- Theory and practice are well balanced with relevant examples to illustrate key concepts and principles. Concepts are made accessible and easy to apply to practical problems.
- Numerical concepts are clearly explained with worked examples.
- A distinctive overview of range planning combines sound design sense with commercial realism.
- A guide to further reading provides a firm foundation for all who wish to develop expertise in specialist areas like fashion market research, fashion advertising or fashion range planning.
- Discusses the impact of the Internet on the marketing and distribution of fashion products and services. Embraces an integrated approach to marketing communications with new elements covering personal shopping and the use of celebrity endorsements.
Fashion Marketing is largely based on the working and teaching experience of a team of experts from Newcastle Business School – a part of Northumbria University.
Inside This Book
(Learn More)
First Sentence
The fashion industry employs approximately 300 000 people and accounts for about one-sixteenth of all consumer expenditure. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The fashion industry employs approximately 300 000 people and accounts for about one-sixteenth of all consumer expenditure. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
