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Fashion Marketing Communications (Paperback)

by Gaynor Lea-Greenwood (Author)

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Product details

Paperback: 192 pages
Publisher: Blackwell Publishing Ltd (Dec 2008)
Language English
ISBN-10: 1405150602
ISBN-13: 978-1405150606
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 3,143,646 in Books (See Bestsellers in Books)
Popular in this category:
#77 in Books > Science & Nature > Engineering & Technology > Production, Manufacturing & Operational > Materials & Industries > Clothing

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Product Description

Product Description
Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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