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Review
'An entertaining and instructive primer on the world of fashion which gives a view of the inside for those peering from the outside' --Beige Magazine
'One of the few really interesting new books about the business that every aspirant fashion designer should read' --The Irish Times
'Essential reading for budding fashionistas'
--The Guardian
'Astute interviews leave no stitch unpicked' --Gay Times
'The nuts and bolts of the industry'
--In Style
'One of the few really interesting new books about the business that every aspirant fashion designer should read' --The Irish Times
'Essential reading for budding fashionistas'
--The Guardian
'Astute interviews leave no stitch unpicked' --Gay Times
'The nuts and bolts of the industry'
--In Style
Product Description
In-depth interviews with Fashion Makers, from famous designers, founders of fashion labels to key figures, unveil the process that creates an alluring design, collection and brand. With illustrations that offer a fashion feast, we discover why handcraft is so important to Dries Van Noten, why Luella Bartley loves mixing rebellion with traditional English style and why the founder of A.P.C., Jean Touitou, doesnt make bags for bitches. But its not just the designers or founders of labels who make or break a brand. The Fashion Shapers editors, stylists, buyers, PR specialists, trend forecasters and educators reveal their own distinctive roles. What is the editor of British Vogue, Alexandra Shulman, looking for when scouting for emerging talent? How does Jane Rapley, head of Central Saint Martins, decide who will make the next McQueen? Where does Alexandre de Betak get inspiration for the spectacular fashion shows he creates for John Galliano, Hussein Chalayan and Victorias Secret? How does Catriona Macnab, head of trends at WGSN, work out what everyone will want to wear next year? And what exactly is the secret to making a fashion label a global success? This book will be a must-have for every fashion student, every fashion professional and everyone who wants to know what makes fashion function.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Fashion - Behind the Scenes,
This review is from: Fashion Makers Fashion Shapers: The Essential Guide to Fashion by Those in the Know (Paperback)
A great bible which offers highly useable and often difficult-to-access behind the scenes information on the fashion industry... and all parts of it: from design to creation, to retail to PR. Brilliant every day use for anyone working in the industry or looking for a real insight!
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Fascinating,
By Macca (London, UK) - See all my reviews
This review is from: Fashion Makers Fashion Shapers: The Essential Guide to Fashion by Those in the Know (Paperback)
I think this book, & the first in the series Image Makers, Image Takers: The Essential Guide to Photography by Those in the Know are fascinating insights into creative personalities, processes & the commercial contexts in which they sit.
The interviews work splendidly as standalone pieces, but the whole also represents more than the sum of the parts. Reading through the book, one compares different interviewee responses to the same questions & discovers a multitude of motivations, approaches & philosophies -- this provides an intimate insight into the personalities themselves, but also produces an engrossing overall analysis of fashion & photography today. The interview questions are often disarmingly simple, but elicit rich & candid responses. This makes the books both highly readable, & inclusive -- for the uninitiated it asks the essential "for dummies" introductory questions, while for those in the know it contains abundant discerning & cultivated comment. It's a lovely overall format that is accessible & substantial...& hugely enjoyable.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
They are not joking when they say this is THE ESSENTIAL GUIDE TO FASHION you know!,
By
This review is from: Fashion Makers Fashion Shapers: The Essential Guide to Fashion by Those in the Know (Paperback)
As someone who works in the fashion industry I will most certainly be recommending this book to any graduate or intern to devour as this book gives a well rounded view of the industry from design right through to distribution.
As a woman who loves fashion I loved the APc and Luella interviews and this is firmly on my shopping list for xmas presents for my friends. On first reading I read the book cover to cover and now I have it in the loo and when soaking in the bath I dip in and out of favourite interviews - Jean Touitou of APC comes across as the most sane but eccentric and interesting man - I want to meet him now! Any aspiring designer should be reading this, lots of little nuggets of wisdom for them here.. hell anyone who enjoys shopping and wearing clothes should be reading this book!
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