'For a reader who is considering this career path or beginning their coursework, the text gives a very clear and comprehensive understanding of fashion design. It's excellent at covering the primary areas of the fashion design industry.' -- Steven Faerm, Parsons, The New School for Design, USA
'Clearly defines the field of apparel and fashion design. First year students have ordered this title independently after being exposed to the title and contents in class. The chapters and concepts are concise and clearly presented ... The textbooks produced by AVA are reasonably priced, well structured and of valuable insight relative to the complex fashion industry from experienced individuals. The writing language is easy to read for a novice, and provides a depth of perspective and insight through which seasoned professionals can make new interpretations.' -- Gayle Ramsden, University of the Fraser Valley, Canada
'This highly and well-illustrated volume by Hopkins (Winchester School of Art, UK) is designed to assist fashion design students ... to gain an understanding of the key functions and processes that comprise the design, construction, and production of fashion prototypes or collections. It could easily serve as a textbook in any introduction to fashion design, fashion drawing, pattern design, haute couture design and production, or any related courses. It is interspersed with Q&A sessions with professionals in the field. Included are chapters on the fashion figure (covering drawing and illustration techniques); color and fabric; crafting prototypes (from studio through draping, sewing, muslin/toile, and samples); collections (including pricing and presenting a collection); and portfolio and professional practice (answering questions such as what a buyer does). Also featured are a bibliography for further reading, discussion questions, and activities. This will be a useful addition for technical/vocational programs or extremely comprehensive fashion collections. Summing Up: Recommended. Lower- and upper-level undergraduates, two-year technical program students, practitioners, and general audience.' --C. Stevens, Lake Forest College, Choice review, June 2012
About the Author
John Hopkins worked as a womenswear designer at Jaeger and Burberry for over ten years. His teaching career began in the United States, where he served as chair of Fashion at Savannah Colege of Art and Design, before taking up his current position as head of Fashion and Textiles at Winchester School of Art, UK.