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Product Description
From the Back Cover
9th Edition
FASHION From Concept to Consumer
By Gini Stephens Frings
New and updated information in all four parts and 190 illustrations:
Fashion Fundamentals:
· Changing U.S. demographics
· New developments in globalization, sourcing, imports, and quota elimination
· The newest trade agreements
· Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems
· New resources for color and design
· New information on fashion forecasting and market research
· Updates on fashion services, web sites, and publications
Textiles:
· Newest high-tech fiber development including PLA, spider silk, and casein
· Trends in textile product development, production, and marketing
· Nano-technology and "Smart" or "Performance" fabrics
· New statistics and technical information
· New marketing strategies
· Garment packages and imports
· New information on trims
Manufacturing:
· Newest information on designers and international fashion centers
· New designer profiles
· The changing role of manufacturing
· Product data management systems
· Update on global sourcing and imports
· Brand extensions and acquisitions
· New information on accessory product development and marketing
· New information on trade shows, updates on locations and timing of markets
· Runway vs. showroom
· Manufacturer/retailer relationships
Retailing:
· New information on categories, store ownership, and organization
· New information on shopping center categories
· Consolidations and acquisitions
· Global expansion
· Retailers as manufacturers
· National brands vs. private label
· New retail marketing focus
· Store planning and design
· Newest trends in retail marketing
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