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Fashion Buying [Paperback]

Helen Goworek
4.2 out of 5 stars  See all reviews (4 customer reviews)
RRP: 28.99
Price: 25.46 & FREE Delivery in the UK. Details
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Book Description

14 May 2007 1405149922 978-1405149921 2nd Edition
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Frequently Bought Together

Fashion Buying + Mastering Fashion Buying and Merchandising Management (Palgrave Master Series) + Mastering Fashion Marketing (Palgrave Master Series)
Price For All Three: 62.62

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Product details

  • Paperback: 200 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (14 May 2007)
  • Language: English
  • ISBN-10: 1405149922
  • ISBN-13: 978-1405149921
  • Product Dimensions: 1.1 x 17.1 x 24 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 31,133 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

About the Author

Helen Goworek is senior lecturer in fashion buying, merchandising and product development at Nottingham Trent University. Her experience in industry includes having worked in both buying and design for several major UK fashion retailers.

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Customer Reviews

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Most Helpful Customer Reviews
42 of 43 people found the following review helpful
4.0 out of 5 stars Tells you all about the world of fashion buying! 15 Jan 2002
By A Customer
Format:Paperback
I read this book hoping to gain some knowledge into the world of fashion buying, an area which I am interested in persuing a career in. The content of the book is excellent for a first timer like myself with no real knowledge of what happens in the industry. The book begins by explaininf the role of a buyer in brief and chapter by chapter explains who you work with, where you may work, recruitment processes, case studies and practical on the job information (such as how sizing, costing etc works). Having read the book I am now certain that I want to be in the industry and I'm satisfied that I am a good person for the job too having read the section on necessary qualifications and characteristics! An excellent all rounder which I have certainly recommnded to my friends.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Fashion's Bible... 14 Oct 2013
Format:Paperback
This book is like Fashion's Bible, it's a must have, particularly if you are a Fashion Buying student like myself. I found this book fascinating to read, aswel as giving me the facts it was also fun and enjoyable to read. In terms of helping me with my studies this book is definitely one for good reference.
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4.0 out of 5 stars Good for initiation 2 Mar 2013
Format:Paperback|Verified Purchase
Excellent book to understand the fundaments of buying and a few formulas that are used everyday in a buyer's professional life. The book clearly was written before the boom of E-commerces but the latter is not dissimilar to mail order which is losely covered.
Could be more detailed about measuring performances but is good to initiate to the profession.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Speedy Delivery 18 Oct 2011
Format:Paperback
Prompt delivery and book in very good condition! Definitely worth buying, everything waterhouse books described. Got the book before the delivery date, was well impressed with how new the book was, prefect for my studying. Thanks a lot.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  1 review
26 of 26 people found the following review helpful
4.0 out of 5 stars Informative Look at Fashion Buying 30 May 2006
By Jody - Published on Amazon.com
Format:Paperback
Fashion Buying by Helen Goworek is a small textbook focusing in on the fashion buying aspect of retail/fashion careers. The book does a wonderful job of covering every aspect of fashion buying. Helen discusses the cycles of fashion, fashion trends, fashion pricing, and gross profit calculations. She also goes over the main points of a fashion buyer's career such as liaising with suppliers, manufacturers, traveling, etc. She also details the various differences for the buyer in a small company, a big company, as well as mail order and internet retailing. A portion of the book is also dedicated to interviews with buyers from stores in the UK as they detail their day to day life and what they enjoy or don't enjoy about fashion buying.

This is a British book and all the research and examples used are for British companies and currencies. It doesn't affect the knowledge gained from the book since buying is essentially an international job that translates across all countries but some readers may be more comfortable reading about math and examples for stores they are familiar with in their own countries.
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