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Product Description
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
From the Back Cover
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
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Customer Reviews
Most Helpful Customer Reviews
40 of 41 people found the following review helpful
Format:Paperback
I read this book hoping to gain some knowledge into the world of fashion buying, an area which I am interested in persuing a career in. The content of the book is excellent for a first timer like myself with no real knowledge of what happens in the industry. The book begins by explaininf the role of a buyer in brief and chapter by chapter explains who you work with, where you may work, recruitment processes, case studies and practical on the job information (such as how sizing, costing etc works). Having read the book I am now certain that I want to be in the industry and I'm satisfied that I am a good person for the job too having read the section on necessary qualifications and characteristics! An excellent all rounder which I have certainly recommnded to my friends.
1 of 2 people found the following review helpful
Format:Paperback
Prompt delivery and book in very good condition! Definitely worth buying, everything waterhouse books described. Got the book before the delivery date, was well impressed with how new the book was, prefect for my studying. Thanks a lot.
Most Helpful Customer Reviews on Amazon.com (beta)
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1 review
20 of 20 people found the following review helpful
Informative Look at Fashion Buying
30 May 2006
Format:Paperback
Fashion Buying by Helen Goworek is a small textbook focusing in on the fashion buying aspect of retail/fashion careers. The book does a wonderful job of covering every aspect of fashion buying. Helen discusses the cycles of fashion, fashion trends, fashion pricing, and gross profit calculations. She also goes over the main points of a fashion buyer's career such as liaising with suppliers, manufacturers, traveling, etc. She also details the various differences for the buyer in a small company, a big company, as well as mail order and internet retailing. A portion of the book is also dedicated to interviews with buyers from stores in the UK as they detail their day to day life and what they enjoy or don't enjoy about fashion buying.
This is a British book and all the research and examples used are for British companies and currencies. It doesn't affect the knowledge gained from the book since buying is essentially an international job that translates across all countries but some readers may be more comfortable reading about math and examples for stores they are familiar with in their own countries.
This is a British book and all the research and examples used are for British companies and currencies. It doesn't affect the knowledge gained from the book since buying is essentially an international job that translates across all countries but some readers may be more comfortable reading about math and examples for stores they are familiar with in their own countries.
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