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Fashion Brands: Branding Style from Armani to Zara
Mark Tungate (Author) Average Customer Review:   (9)
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"An essential primer for anyone wanting to make it big in the fashion biz." Nicholas Coleridge, Managing Director, Conde Nast "Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. The 'back... Read More |
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